Philip Kok

Philip Kok

Owner/CEO at The Valley
Amsterdam, Netherlands

About me

<p>Strong leader with proven Marketing & Sales best practices. Both B-to-B and B-to-C experience. Hands on mentality combined with the talent to envision and implement strategies. Ability and personality to inspire teams & people. Creating 'moments of truth' to bring people and organisations forward.</p>
<p>Several senior FMCG marketing/sales positions in combination with general management positions in financial services and currently acting as CEO/partner and entrepreneur, I can offer expert advice on C-level, both from the corporate multinational point of view as well as the hands on entrepreneurial mindset.</p>
<p>Proven track record in building brands & sales driven cultures with a customer centric focus.<br />Best practices in creating added value for key customers in order to achieve preferred suppliership i.e. long term partnerships</p>
<p>* Concept development instead of product development is the key to success<br />* Created customer value in a financial driven organisation through client oriented business models<br />(strategy development, strategic repositioning, anual marketing review, etc.) instead of internal<br />market segmentation<br />* Developed a complete new internal and external communication strategy/platform for the<br />company, in order to be more successful in reaching our customers and stakeholders</p>
<p>Specialties: Digital cross channel expertise, marketing/brand strategies, C-level sparring partner, BIG = Business Innovation Growth, International Leasing, Branding & Identity, E-commerce, CRM, Competitive analysis, service marketing, alignment in marketing & sales strategies.<span> </span></p>


Lid van Register Marketeers (RM)
Nederlands Instituut voor Marketing
April 2017 - Present (1 year 8 months)
De titel Register Marketeer is een officiële titel (RM) en Europees kwaliteitskeurmerk voor topmarketeers. Marketeers die de drive hebben om het vak marketing in Nederland naar een hoger niveau te tillen. Die hun ervaring en inzichten hiervoor willen benutten en door anderen geïnspireerd willen worden om zelf ook te blijven groeien. Om gecertificeerd te worden moet je min. 15 jaar werkervaring hebben en in een assessment je strategische marketing inzichten etaleren.
Jury member of Dutch Marketing Awards
Dutch Marketing Award
January 2015 - Present (3 years 11 months)
Amsterdam, Netherlands
October 2012 - Present (6 years 2 months)
In The Valley we wantt to create meaningful and intuitive experiences that will impact the consumer and as a result will lead to affection and transaction. With our ecosystem of brand, experience and data we are able to create the ultimate brand experience throughout the customer journey. The old days of siloed marketing teams and disciplines are over. So are the channel-centric marketing plans. Today we live in the age of context, where everything is connected and the active, enabled and empowered consumer expects brands to provide shaped experiences and tools that enable him to interact and connect with the brand in any context or community.
We believe that a brand is the sum of all interactions. This makes every interaction a moment of truth. We help brands make the difference during all of those moments that matter.
The Valley works for brands like Nike TEAM, Tommy Hilfiger, Unilever, AkzoNobel, Pladis (Verkade & Sultana), AB InBev (Hertog Jan), Renault, Rabobank, ABN AMRO, ING Bank, ONVZ Zorgverzekeraar, Basic-Fit, Fokker Services, Royal IHC, Raet, International Credit Card Services, National Postcode Lottery, Erasmus University, Pets Place, Realnext, etc.
Amsterdam, Netherlands
December 2010 - October 2012 (1 year 10 months)
VP Regional Director
April 2010 - December 2010 (8 months)
- Responsible for SME, Corporate Clients & Large
Corparates, New Business
- Marketing & Sales responsiblility for segments and clients
within region
- Managing senior team of key relationship managers, sr.
account managers and sales & client service managers
- Responsible for alignment and preferred partnershipping
with ABN AMRO bank sales channel
Sales Director SME & New Business
October 2007 - April 2010 (2 years 6 months)
* Sales & marketing reponsibility for the national SME market
* Founder of a New Business sales team
* Turnover responsibility of Euro 570 mio
* Responsible for 12 account managers, 5 new business managers,
1 segment manager
* Developing and implementing a new sales model: Portfolio
Director Marketing
May 2005 - September 2007 (2 years 4 months)
Sales Manager
Coca-Cola Enterprises
May 2002 - April 2005 (2 years 11 months)
Channel Manager
Coca-Cola Enterprises
1999 - April 2002 (3 years 3 months)


masters - business economics

1993 - 1996 (3 years)
Activities and Societies: Lid van studentenvereniging ASC/AVSV

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