Strong leader with proven Marketing & Sales best practices. Both B-to-B and B-to-C experience. Hands on mentality combined with the talent to envision and implement strategies. Ability and personality to inspire teams & people. Creating 'moments of truth' to bring people and organisations forward.
Several senior FMCG marketing/sales positions in combination with general management positions in financial services and currently acting as CEO/partner and entrepreneur, I can offer expert advice on C-level, both from the corporate multinational point of view as well as the hands on entrepreneurial mindset.
Proven track record in building brands & sales driven cultures with a customer centric focus.Best practices in creating added value for key customers in order to achieve preferred suppliership i.e. long term partnerships
* Concept development instead of product development is the key to success* Created customer value in a financial driven organisation through client oriented business models(strategy development, strategic repositioning, anual marketing review, etc.) instead of internalmarket segmentation* Developed a complete new internal and external communication strategy/platform for thecompany, in order to be more successful in reaching our customers and stakeholders
Specialties: Digital cross channel expertise, marketing/brand strategies, C-level sparring partner, BIG = Business Innovation Growth, International Leasing, Branding & Identity, E-commerce, CRM, Competitive analysis, service marketing, alignment in marketing & sales strategies.