Pablo van de Berg

Pablo van de Berg

Managing Director at Yune
Amsterdam, Netherlands


I have a master of Science (M.Sc) in Communication Studies and experienced in creating branded content with a passion for video and brands. During more than 10 years I have gained experience by working for several media (TV, advertising, digital) companies and since 2007 I am an entrepreneur and co-founder of Yune.
Within Yune I am managing director and responsible for partnerships, business development and main responsible for all video projects. Yune is a content marketing agency. We create and produce (digital) video & social content and campaigns for leading brands like Albert Heijn, Vodafone, Ziggo, Bijenkorf, Zilveren Kruis Achmea, ProRail, NS, KPMG, funda, Delta Lloyd, Dr. Oetker, Praxis, Google and Stabilo.
In 2012 winner of a Silver Cannes Lion at the International Advertising Festival for creating the mobile app 'Koninklijke Wachtkamers' for NS. This app gives you an 360 degrees experience of three major 'Royal Waiting Rooms' at several Dutch train stations.
Specialties: Areas of expertise: Content marketing, Branded Content, entrepreneurship, online video production. 


Managing director
Amsterdam, Netherlands
January 2007 - Present (10 years 11 months)
Yune is a content marketing agency. We create and produce (digital) video & social content and campaigns for leading brands, like Albert Heijn, Ziggo, Bijenkorf, Nikon, Nutella, Zilveren Kruis Achmea, ABN AMRO, ProRail, NS, KPMG, funda, Delta Lloyd, Praxis, Dr Oetker, Google and Stabilo.
Account Manager Cross Media
2006 (1 year)
Responsible for creating sponsorships with brands in terms of branded content in TV shows.
Freelance Project Manager / Producer
Media Republic LLC
2006 (1 year)
Project Manager / Producer for the pre-production of online video's on behalf of Heineken as sponsor of the UEFA Champions League. During a short serie online video's we let V-reporters travel through the European soccer cities (like Milan). They checked in every city the atmosphere among the supporters. What is that Champions League feeling?
Freelance editor
Eyeworks Sport (WK Producties)
1999 - 2005 (6 years)
As 'beeldbandredacteur' responsible for making sport programs like European soccer games, Tennis and Darts tournaments. On behalf of Eyeworks worked for TV channels like Sport 1, SBS6, Canal Plus and Veronica. Covering all major Dutch soccer games (Eredivisie, Jupiler League and KNVB Beker, Dutch National team qualifying games for World and European Championships) for Canal Plus and SBS6 and editing highlight shows for European soccer leagues like Primera Division, Bundesliga, Premiership and Serie A.
Account manager
Pearson Education
2002 - 2004 (2 years)
With the leading publisher of textbooks within Higher Education I was Account Manager and resonsible for closing deals with book stores and tailor made solutions for professors.
Studio Sport - Sports Editor
January 1998 - August 2002 (4 years 7 months)
Young & Rubicam Amsterdam
January 2000 - September 2000 (8 months)


Master of Science (M.Sc.) - Communication and Media Studies

University of Amsterdam, Netherlands
1996 - 2001 (5 years)

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