Jim Wheeler
Music & Sound Design at VMLY&R Kansas City
Kansas City, United States
TitleMy Big Brothers
Agency
Campaign Welcome to My Neighborhood
Advertiser Youth Ambassadors
Brand Youth Ambassadors
Date of First Broadcast/Publication 2017 / 5
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
Media Type Print
Length
Chief Creative Officer
Executive Creative Director
Executive Director
Supervisor
Art Director
Copywriter
Channel Director
Channel Director Laura Brand
Print Production Manager
Illustrator
Founder
Digital Lead
Director of Editorial
Director of Visual Effects
Music Composer
Music & Sound Design

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