Akanksha Goel Goel

Akanksha Goel Goel

Managing Director at Socialize
Dubai, United Arab Emirates

Summary

At the age of 20, Akanksha started her career as the youngest ever Editor-in-chief for STUFF Magazine, in Singapore. where she was at the forefront of the Web2.0 conversation and helped organize Asia's first-ever podcamp.

In 2008, she moved to Dubai to head marketing for a loyalty start-up and two years later, amidst the region's economic crisis, founded Socialize to harness the untapped business potential of then-emerging social networks.

Today, she is widely recognized as a business influencer, speaker, and a reference for social media marketing in the Middle East.

Positions

Managing Director
Socialize Agency
June 2010 - Present (7 years 2 months)
Born in 2010, Socialize is an independent social communications and media agency, based in Dubai.

Our integrated offering across media, creative & technology is catered to the real-time marketing needs of brands looking to win in today’s mobile-first, always-on world and is brought to life by a diverse team that comes from over 19 countries, delivering world-class ideas for forward-thinking brands like Mercedes-Benz, General Mills, Clorox and OSN.

Awarded as one of the most effective independent agencies in MENA by the Effies Index, Socialize has also been recognized amongst the country's top performing businesses and included within the prestigious Dubai SME100 ranking.

For jobs, please visit: https://socialize.bamboohr.co.uk/jobs/
Marketing Director
Sherazade JLT
August 2008 - May 2010 (1 year 9 months)
Sherazade provides complete loyalty marketing solutions and training/business intelligence for retail banks, together with our strategic partners, The Asian Banker and OneEmpower.
Social Media Trainer
WideView - Trainers, Speakers & Consultants Provider
July 2009 - December 2009 (5 months)
Editor In Chief
Stuff Magazine
August 2007 - August 2008 (1 year)
Roshambo Media is the publisher ot STUFF - Singapore's best selling gadgets and technology lifestyle magazine. STUFF Magazine is a mainstream publication that has been around for about 4 year in Singapore and has established itself as one of the leading mens magazines in the country. The magazine is known for its elegant design sensibilities and for providing the monthly doze of the latest gadgets and hottest girls in town.
The magazine has recently launched a new LIFESTYLE section - which features the best of the latest events, places to be, things to wear and other sinful indulgences - because we believe: life is so much better when everyong is envious of you - Stuff Magazine shows you how.

Website: www.stuff.com.sg
Vice President People Development
AIESEC Singapore
2006 - 2007 (1 year)
Lead the talent management team for my LC. My role was to guarantee that all the processes in the organization are happening smoothly, contributing to the recruitment, development and retention of the people identified as talents.
Moreover, my team was responsible for the learning and development of all members in the Local Committee (LC). Some tasks are recruitment and selection, allocation, motivation, coaching,
training and preparing members for the future tasks and responsibilities.

The goal was also to promote national and international conferences and support all
members to attend them.
Project (Gender Diversity Study)
Tata Group
January 2007 - April 2007 (3 months)
Drove a special project commissioned to study the gender diversity in senior management across the Tata group. Study involved talking to senior personnel of major Tata group companies and other prominent Indian companies. Thus, created an action plan and a set of recommendations for the Group Corporate Committee to increase diversity and value-add to employee welfare within the group.

Education

Executive Education - Leading your business through it's growth lifecycle

Harvard Business School, Boston
2013 (1 year)

Bachelor of Business Administration (B.B.A.) - Marketing & Communication

Singapore Management University
2004 - 2007 (3 years)
Activities and Societies: AIESEC VP (PD) Business Management (Major in Communications)

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