Andrew Levkovich
Director at 3DE studio
TitleRaccoon Drummers
Agency
Campaign Raccoon Drummers
Advertiser The operator of secondary material resources
Brand The operator of secondary material resources
Date of First Broadcast/Publication 2017 / 1
Business Sector Environmental & Ecological Issues
Story The initiative "Target99" has existed for several years and is intended to form the culture of sorting garbage. At the end of 2016 AIDA Pioneer Branding & Creative company developed new advertising campaign for the social project. We changed the serious tone of the communication and made it funny. The main characters of the campaign became cute experts in garbage – raccoons. Fluffy YouTube stars arranged a spectacular show and demonstrated how to sort waste. To make it real we learned to play new musical instruments and spent some time composing shooting and animation.
Media Type Case Study
Length
Market Poland
Director
Producer
CG Animation

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