Production Company Producer
at
Eliot
| Title | Walk The Walk |
| Agency | FCB Seoul |
| Campaign | The eyes that captivate |
| Advertiser | Bausch + Lomb |
| Brand | Lacelle |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Medical Equipment |
| Tagline | The Eyes That Captivate |
| Story | In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive. |
| Media Type | Web Film |
| Length | |
| Soundtrack | So Cold |
| More Information | http://bausch.co.kr/ |
| Executive Creative Director | Taejay Lee |
| Art Director | Eunhea Kim |
| Copywriter | Seonghyeong Lee |
| Creative Strategy | Won-hee Jeong |
| Business Director | Jerry Yoon |
| Account Manager | Henry Lim |
| Account Executive | Cindy Lee |
| Executive Producer | Kimi Kim |
| Producer | Sungmin Kim |
| Production (Agency) | The Headliners |
| Director | YEOP |
| Assistant Director | Ryong Jun |
| Post Production | Eliot |
| Sound Production | Dr. Hook |
More Work
SEE ALL바슈롬 레이셀 광고 30'' [모델 크리스탈]
- BRAND:
- Bausch & Lomb
- AGENCY:
- FCB Seoul