Innovator, mentor, and example to many, Luis Miguel has played an influential role in the evolution of the Multicultural market. Born to Romanian parents and raised in Mexico, he has worked in Latam and U.S. Hispanic. His award-winning work for brands such as McDonald’s, State Farm, Clorox, Sprint, GM, Coca-Cola, Nestlé, is a testament to his effort. In '94 he started his agency, and soon after McDonald’s and State Farm joined the roster. Twenty five years and numerous award-winning campaigns later, both clients still trust their multicultural strategy to his shop, now called Alma. Through his vision and leadership in creating a non-conformist culture, Alma is the the largest Hispanic agency in the US, with a team of 135 people hailing from 32 different nationalities, and growing. The agency has made Ad Age’s “A-List” 5 times since 2010, including Multicultural Agency of the Year titles in 2014, 2015 and 2017.
Led by Luis Miguel, Alma has been awarded at every international festival in the industry. In 2017 the agency won an unprecedented 10 Lions, including two Golds at the Cannes Advertising Festival, a new record for any Multicultural agency, accumulating 21 Lions in the last 4 years!
Alma has been the most awarded U.S. Hispanic agency at FIAP, El Sol, Wave Festival and U.S.H. Ideas.
In 2016 Luis Miguel was President of the Jury at El Sol Festival in Bilbao and was also a juror for the Radio Lions at Cannes. In 2015, AdColor named Luis Miguel Legend Honoree in celebration of his achievements in diversity through his career. The AAF named Luis Miguel a 2013 Diversity Trendsetter. He has been a member of the Miami Ad School Board and faculty since the school's inception. He was one of the founders of the US Hispanic Creative Circle more than a decade ago, elected its first President and until last year it was Chairman.