Monica  Marulanda

Monica Marulanda

Senior Creative Director at Alma, Coconut Grove
Afghanistan

Summary

In some bizarre way, I owe my career in advertising to my grandmother, Doña Bertha.

The small, white haired Marulanda family matriarch was the sole killer of 2 of my budding careers as a child. At age 8, she killed any aspirations to follow in my father’s footsteps as a veterinarian, when she muttered the words: “You will die taking care of strays.” At age 10, my next aspiration to become a painter was killed during a family gathering. My grandmother proclaimed to all within earshot: “se va a morir de hambre.” Loosely translated: “You are going to die a starving artist.”

Cut to the next 8 years of me trying to figure something else out…. Sure, art continued to be a very important part of my life, but I was pretty confident that there was no way it would “pay the bills.” And I definitely had no desire to die a starving artist- thanks Doña Bertha.

Years later, after dabbling in 3 or so majors, I walked into Mel Stein’s “Principles in Advertising” class. Suddenly, I realized that all the years of me singing jingles to myself and playing games such as “guess the comercial in the first 2 seconds” meant I was MEANT for advertising. And it was meant for me.

Sector Experience
892 Pelican

Pelican

BRAND:
Rio Art
AGENCY:
Alma
1956 Seal

Seal

BRAND:
Rio Art
AGENCY:
Alma

Positions

Senior Creative Director
Coconut Grove, United States
2010 - Present (7 years 9 months)
The Lead Creative on key clients such as Sprint, Clorox, McDonald's, Tobacco Free Florida (Florida Dept. of Health) Quaker, Buchanan's, and Johnnie Walker.

Position includes: leading the creative teams and creative process through the strategization, ideation, presentation, and execution of all creative projects, all the while assuring that earnings, growth and profit goals are achieved. Upholding the brand promise to each and every client. Creating an open and constant line of communication between the agency's creative department and the client/brand.
892 Pelican

Pelican

BRAND:
Rio Art
AGENCY:
Alma
1956 Seal

Seal

BRAND:
Rio Art
AGENCY:
Alma
Creative Director
Rivero Messianu DDB
United States
2006 - 2010 (4 years)
Led creative team on McDonald's, Perdue, Marshall's, Cricket Wireless, Neutrogena, and Anheuser-Busch Parks.
Associate Creative Director
Havertown, United States
1995 - 2006 (11 years)
Created and executed work for client such as McDonald's, MoneyGram, Hyundai, Autonation USA, and Volkswagen.

Education

Miami Ad School
1994 - 1996 (2 years)

BS Journalism, Mass Comm., Advertising

Florida International University
1991 - 1994 (3 years)

Fine Art

Parsons Paris School of Art & Design
1989 - 1991 (2 years)

Other professional activities

PTA Board Member & Yearbook Designer

Miami Dade College
September 2015 - September 2015 ()
Cause Children - Create yearbook design - Registered volunteer with Miami-Dade County Public Schools

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