Molly Ross
SENIOR POST PRODUCER at SMUGGLER
TitleFlash Wall
Agency
Campaign Flash Wall
Advertiser Bacardi
Brand Bacardi
PostedMay 2017
Business Sector Spirits, Fortified Wines
Story This outdoor installation looks harmless during the day, but when you take a pic of it at night using your flash, the Bacardi bat logo appears. Reinforcing the idea that Bacardi is the chosen drink of fun, hard-partying night folk.
Media Type Outdoor/Out of Home
Length
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Agency Producer
Account Manager
Account Manager
Account Manager
Account Planner
Account Planner
Production Company Colossal Media

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