Title | Flash Wall |
Agency | BBDO New York |
Campaign | Flash Wall |
Advertiser | Bacardi |
Brand | Bacardi |
Posted | May 2017 |
Business Sector | Spirits, Fortified Wines |
Story | This outdoor installation looks harmless during the day, but when you take a pic of it at night using your flash, the Bacardi bat logo appears. Reinforcing the idea that Bacardi is the chosen drink of fun, hard-partying night folk. |
Media Type | Outdoor/Out of Home |
Length | |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Danilo Boer |
Executive Creative Director | Marcos Kotlhar |
Art Director | Delilah Kim |
Copywriter | Phung Do |
Agency Producer | Molly Ross |
Account Manager | Steven Panariello |
Account Manager | Joshua Goodman |
Account Manager | Meghan Wood |
Account Planner | Julian Cole |
Account Planner | Patrick Tomasiewicz |
Production Company | Colossal Media |