A senior Global Marketing executive focused on designing and spreading compelling brand stories that inspire culture, change consumer behavior and create shared value.
18 years of international experience at The Coca-Cola Company working across Central Europe, Russia, Ukraine and the USA; holding positions with direct market responsibilities, regional and global responsibilities; leading big cross-functional teams as well as being an individual contributor.
With a unique blend of experiences spanning across all marketing communications disciplines (advertising, media, digital, experiential, assets, brand PR, etc) I am able to fuse creative and open minded thinking with analytical and operational mindset.
There are 5 I-mperatives that guide everything I do:
Insight – always start from understanding what people needInnovate – challenge what is possible (if there is no resistance you are not trying hard enough)Inspire – compel people around you to be the best they can beIntegrate – connect all the right dots (out of all things one can do, choose the things you must do to produce maximum return on investment)Investment conscious – create shared value (for a brand, company, and communities in which brand operates)
Areas of expertise:Integrated Marketing CommunicationConsumer InsightsCommunication briefsBrand Communication PropositionsConnections StrategyAgency ManagementMedia Management (including digital, social and analytics)Cross-functional team leadershipBuild marketers' capabilities in the area of Integrated Marketing communication (design tools, training curriculums, create processes)Design and lead IMC workshopsCommercial/Shopper fundamentalsBrand Marketing fundamentalsLeading Global Community by providing thought leadership and shaping a culture of innovative thinking
My recent projects include some of the biggest Coca-Cola global marketing campaigns such as Taste The Feeling launch, 100 Years of Contour Bottle, FIFA World Cup, etc