CEO & founder of INOVNATION
at
Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brazil
| Title | Chevrolet "Movement" Sweepstakes Promo |
| Title (original language) | Movimento Chevrolet |
| Agency | Momentum Worldwide |
| Campaign | Chevrolet "Movement" Sweepstakes Promo |
| Advertiser | General Motors Corp. |
| Brand | Chevrolet |
| Posted | December 2005 |
| Product | Chevy |
| Business Sector | Automotive |
| Story | Aiming at greater participation in sales promotions by the Chevy Net dealers, the brand launched a promotion with a basic differential: to stimulate, using different tactics sales in regions that were most for the assembly plant. |
| Story (original language) | Visando um maior envolvimento da sua Rede de Concessionárias, a Chevrolet buscou com a promoção Movimento Chevrolet um diferencial fundamental: alavancar, com ações diferenciadas, regiões de grande importância para a montadora. |
| Philosophy | With promotional activity based in Domingão of the Faustão, two sweepstakes took place--a national drawing and a weekly one in a region targeted by Chevrolet research as being most important to its dealers. |
| Philosophy (original language) | Ancorada no Domingão do Faustão, a promoção tinha duas urnas: uma nacional e uma regional que contemplava semanalmente uma região determinada no roteiro estratégico da Chevrolet. |
| Result | The results of the regional drawings upheld the argument of area dealers that similar promotions increase sales. Follow up research with participating consumers confirmed that 8% of them had bought a Chevrolet because of the promotion. |
| Result (original language) | Os sorteios regionais levaram para a rede um forte argumento de vendas: pesquisa realizada com consumidores no período confirmou que 8% deles compraram um Chevrolet por causa da promoção. |
| Media Type | Promotion & Event |
| Market | Brazil |
| Executive Creative Director | Reginaldo Ferrante |
| Creative Director | Salvador Ponce |
| Account Executive | Juliana Villa |
| Creative Director | Mario Nascimento |
| Creative Director | Alexandre Gama |
| Account Executive | Márcia Gonçalves |
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