Andres (Andy) Wyss

Andres (Andy) Wyss

Global Marketing Director at Select World
Greater New York City Area, United States

About me

Adept Marketing Executive with over 15 years of international marketing experience in the fashion and lifestyle industries. Expert in social media strategy with a master’s degree in Mass Communication and Media Research. Strategic thinker with superior conceptual skills. Dynamic leader who achieves results within budget. Detail-oriented marketer with global brand experience including Diane von Furstenberg, Calvin Klein, and Unilever.

Core Competencies:
Brand Development • Digital Marketing • Product Launches • Public Relations • Production
Product Positioning • Strategic Planning • New Business • Project Management • Competitive Analysis Presentation Skills • Budget Oversight • Digital Tool Development • Media Buying
Corporate Branding • Loyalty Programs • E-Commerce • Website Launches • Fashion Events • Creative Direction • Social Media


Marketing & Public Relations Consultant
Andres Wyss Creative Services
April 2013 - Present (8 years 8 months)
Generate and execute marketing and PR concepts for clients including Unilever, Coral,, Bliss Lau, and Colin Schaelli.

• Achieved 6-digit media coverage ROI and transformed Coral washing detergent brand (Unilever
Group), managing product launches and updates and developing brand equity.
• Created branding, communication, and social media strategies for
• Negotiated sponsorship/partnership with a leading fashion trade show and brand collaborations
Global Marketing Director
New York, United States
January 2012 - Present (9 years 11 months)
Responsible for positioning, internal and external communications. Creating marketing strategies
and developing marketing tools, including digital campaigns, interactive presentations, and video
case studies. Grow new business, manage brands and partnerships, direct product launches,
promotional campaigns, and oversee global digital/social media positioning.

• Led re-brand of SelectNY’s global identity - 7 offices WW with 300+ employees. Overseeing the launch
strategy that includes the logo, VisID, marketing initiatives, budget and legal.
• Directing re-design and content strategy of new global website in addition to social media channels,
effectively driving brand awareness, engagement and traffic, resulting in triple digit growth within one
year and higher SEO ranking.
• Responsibility for planning and budgetary control of marketing (including digital): Recent projects
include collaboration with 3D printing brand OTHR, a WWD 5 page cover wrap advertisement, Luxury
Daily Summit sponsorship and NB mailings.
• Managing a core team of 5, plus project-based freelancers and vendors.
• Directing newsletter and digital holiday campaigns distributed to global client list, generating open and
click-through rates above the industry average.
• Sourced and manage new PR agency generating constant stream of press stories and establishing
positive brand reputation and higher visibility with over 200k increased coverage views.
• Oversee award submissions, plus negotiate partnerships including WWD, Luxury Daily and
• Produced first-ever agency magazine (print + digital with interactive features) for PR and NB.
• Deliver quality services to clients including Balenciaga (Fragrance/Coty) and Taylor Swift
(Fragrance/Elizabeth Arden).
Head of PR & Marketing
Pina di Falco Fashion Agency
January 2006 - October 2010 (4 years 9 months)
Performed wholesale and retail marketing for brands including Calvin Klein, Guess, Seven Jeans,
Patrizia Pepe and Red Wings Shoes. Oversaw brand positioning, events, loyalty programs,
advertising/media buys, PR/social media strategies, merchandising and celebrity dressing.

• Launched Tintamar (French bag-in-bag collection) in Switzerland and Austria to achieve a 33% market
share - the largest market outside of France.
• Oversaw European launch and trade show appearance of New York denim brand Salt Works Jeans.
• Collaborated with UK and German sister agencies for successful distribution of Salt Works Jeans in
European countries.
• Launched new e-commerce website and newsletter programs to expand product line and corporate
collaborations with Bank Baer and The Dolder Grand.
Marketing And Public Relations Assistant
Diane von Furstenberg Studio LP
July 2004 - December 2005 (1 year 5 months)
Executed promotional events, fashion shows, and photo shoots and provided press reports,
market analysis, and presentations.

• Generated the concept for, and spearheaded, the inaugural DVF marketing video.
• Developed idea for, and realized, “Emergency Kit” project collaboration with W Hotels.
Marketing & Press Manager
Diff Agency & Showroom
November 2001 - June 2004 (2 years 7 months)
Oversaw marketing and press, including the establishment of PR/press department. Created
compelling positioning and messaging for brands that included Seven Jeans, Valentino RED,
Superga, Gold Case, Robert Friedman and Acqua di Parma.

• Grew product sales and recognition through major consumer magazine placement.
• Established new and developed existing customer bases through events, celebrity dressing, and
promotional campaigns.


Master of Arts (M.A.) Mass Communication & Media Research

- Mass Communication & Media Research (Focus: Media Economics) - Economics - Sociology

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