Volvo Construction Equipment’s Excavators - "Pump it up"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

Awards

6483

Brand: Volvo Construction Equipment’s Excavators
Country: Sweden

Advertiser: Volvo

Title	Pump it up
Brief	Dolph Lundgren makes a welcome reappearance as a tough drill sergeant who's about to put a bunch of recruits through their paces. A familiar scene in Hollywood, except these happen to be Volvo excavators. Dolph is soon encouraging them to "pump up" with a series of exercises most machines can't manage. It's strange, but we dig it.
Agency	Forsman & Bodenfors Göteborg
Campaign	Pump it up
Advertiser	Volvo
Brand	Volvo Construction Equipment’s Excavators
Posted	November 2018
Business Sector	Other Vehicles
Story	Forsman & Bodenfors was tasked with increasing the global awareness of Volvo Construction Equipment’s Excavator range.So we enlisted Hollywood action star Dolph Lungren to “pump up” Volvo CE's excavators and had them perform actions you never thought an excavator could do. Pull ups. Push ups. Side To Sides...
Media Type	Web Film
Soundtrack	Pump up the jam
Actor / Celebrity	Dolph Lungren
Account Supervisor	Cilla Pegelow
Account Manager	Helena Lignell
Art Director	Lars Elfman
Copywriter	Martin Ringqvist
Designer	Christopher Ek
Creative Assistant	Milly Björkman
Account Planner	Daniel Sjöstrand
PR Strategist	Bjarne Darwall
Data Strategist	Peter Gaudiano
Agency Producer	Asa Hammar
	Johan Nordqvist
Production Company	The Producers
Post Production	Swiss
Director	Tompa & Rondo
Production Company Producer	Mats Wolgers
Line Producer	Ronald Meier
Director of Photography (DOP)	Eric Gautier
Editor	Gustav Öström
Sound Designer	Fredrik Sundberg
Makeup artist	Madeleine Gaterud
Wardrobe / Stylist	Denise Östholm
Music	Technotronic