Title | Hidrofugal Männerfrische |
Agency | +KNAUSS idea agency |
Campaign | NO SWEAT |
Advertiser | +KNAUSS |
Brand | HIDROFUGAL |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Hygiene & Personal Care Products |
Tagline | Männerfrische |
Problem | Enter the very competitive male deodorant market with a high efficiency deodorant product that is especially designed for male needs. |
Result | Make sweat irrelevant for men, no matter how tough the situation. Positioning the „Männerfrische“ deodorant as the most professional tool for men. |
Media Type | Television |
Length | |
More Information | http://plusknauss.com/works/18-maenner-frische |
Creative Director | Thies Schuster |
Creative Director | Jan Knauss |
Brand Management | Maria Lukoyanova |
Strategy Director | Matthias Eylers |
Art Director | Johannes Guldner |
Copywriter | Rike Sieler |
Account Management | Marit Müller |
TV Producer | Christian Schütz |
Brand Manager | Hauke Voss |
Executive Producer | Michael Duttenhöfer |
Executive Producer | Volker Steinmetz |
Production Assistant | Elias Gorre |
Director | Class Ortmann |
DOP | Antonio Palladino |