Lena Eng

Lena Eng

SVP, Integrated Operations Director at Craft WW
New York, United States

Positions

SVP, Integrated Operations
New York, United States
January 2017 - Present (7 months)
Lena heads up the studio operations for Craft NY and Craft Health NJ, overseeing a teams responsible for digital, print and broadcast production.

She works closely with clients to develop workflow models to optimize production processes and create efficiency while ensuring high-quality delivery for her clients.

Craft is a McCann Worldgroup company specializing in Digital Production, Print Production, Broadcast/Content Production, Translation, Global Adaptation and Deployment with over 1000+ employees in 120 countries. As one of the industry's largest networks, Craft's teams delivers world-class, scalable production services and solutions that help their clients drive efficiency in the delivery of their global content and marketing communications.

For more information, check out: Craftww.com
SVP, Integrated Operations
Craft Health
June 2016 - Present (1 year 2 months)
Lena is responsible for all operations, production and client management of the Craft Health, Parsippany, New Jersey office. Overseeing a team of Producers, Developers and QA specialists she works closely with them to ensure delivery of flawless execution that answers the ask of her clients for on time, cost efficient execution that delivers on the creative and strategic vision.

Craft is a McCann Worldgroup company specializing in Digital Production, Print Production, Broadcast/Content Production, Translation, Global Adaptation and Deployment with over 800 employees in 120 countries.
VP, Program Operations
New York, United States
September 2012 - June 2016 (3 years 9 months)
As the VP of Program Operations at RAPP, Lena oversees all stages of high-profile projects ranging from digital, social, mobile, print, and broadcast to experiential events that span both online and offline executions. Motivated by the drive to always challenge the status quo, she devises operational strategies that not only inspire her teams but also contribute to engaging, award-winning ideas for her clients.

Lena believes that success is not only about an exceptional strategy or a great idea, but the ability to bring these things to life through innovative delivery and nimble, unexpected executions and then effectively getting them to market – quickly. All the while ensuring that her client’s work is compliant with company strategy, scheduling commitments and KPIs, driving profitability and measurable business results.

Lena supervises a team of project managers who are responsible delivering on the promise and potential of RAPP’s creative solutions. As part of the agency team they strive to deliver on great customer experiences with outstanding measurable results for her clients.

In her time at RAPP she has been a key player in building and maintaining relationships with a long list of the agency's biggest clients including: Humana, Pfizer, Mercedes Benz, Johnson & Johnson, ADT, ExxonMobil, Discovery–Cosmeo, Merck, Novartis, H&R Block, TWC, and Medco. She has won the PIA Best in Category Award, National Gold Ink Award and a Caples for flawless execution in bringing the creative vision to life.
VP, Executive Producer
New York, United States
2009 - September 2012 (3 years 8 months)
Lena Eng was a VP, Executive Producer at RAPP, responsible for the digital, print and broadcast execution on multiple clients. She works closely with her team on all aspects of delivery from the creative execution to financial oversight and client management. She has worked on many areas of delivery for a client from creating multi-channeled CRM programs, Facebook apps, online videos, to launching websites. Her many clients have included Mercedes Benz, Discovery Channel, NY Lottery, Merck, H&R Block and J&J.

Prior to becoming an Executive Producer, Lena was the Production Director of the New York office. She was responsible for the high standards, consistent quality and flawless execution of the direct mail and print creative. In her current role as she takes on online, offline and broadcast execution for her accounts she still oversees all the execution of the print work for RAPP's clients.

Lena supervises a team of producers and is responsible for bringing the innovative design of RAPP’s creative team to life. Lena works closely with the creative team, continually bringing new innovations and creative executions to life. As part of the agency team, she strives to deliver great creative with outstanding measurable results for her clients.

Lena is constantly looking ahead into the next new thing leading her team in new directions and delivering on new innovations. She helped launch a network initiative of sustainability. Developing a team mission statement, “Green Printciples” that the team stands by, as well as a Green Score card to help report on environmental impact on an ongoing basis.

In Lena’s years at RAPP she has successfully worked on small to large accounts, managing budgets of $1MM to $9MM. She has won the PIA Best in Category Award, National Gold Ink Award and Caples 2nd Prize Award for flawless execution in bringing the creative vision to life.
Director of Production
Victoria, Australia
2005 - 2009 (4 years)

Education

Bachelor of Science - Fashion Buying and Merchandising/Cosmetic Marketing

Fashion Institute of Technology
1987 - 1991 (4 years)

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