| Title | Perfect Selfie |
| Agency | Y&R Indonesia |
| Campaign | Perfect Selfie |
| Advertiser | Vivo S.A. |
| Brand | Vivo |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Mobile Telephones & tablets |
| Story | Chinese smartphone giant Vivo is tapping into the spirit of Ramadan with a new campaign featuring its moonwalking mascot Mini V trying to help people take the right selfie. Released in Indonesia, the two-minute commercial shows Mini V attempting to brighten his neighbourhood’s day with acts of kindness, balloons and its Michael Jackson-inspired moves. The video takes a darker turn when a gang attacks the mascot in a rain-soaked alleyway, shattering his confidence. However, as the community breaks their fast, the neighbours rally around Mini V, showing him a selfie that says ‘Kangen Mini-V’ (Miss you Mini-V). The ad ends on a happy note as the mascot dons the suit once more. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Yerry Indrajaya |
| Creative Director | Hendra Wangsa |
| Art Director | Decky Bagus Hermawan |
| Copywriter | Pratiwi Marshely |
| Producer | Yulia Sutan |
| Client Director | Dimas Vandityo |
| Account Executive | Nataya Christy |