Anne-Laure Pingreoun

Anne-Laure Pingreoun

Founder / Consultant at Alter-Projects Ltd
London, United Kingdom

About me

Experienced Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Retail, International Business, Team Building, Management, and Fundraising. Strong consulting professional with a International Business focused in IFI Diploma from Rouen Business School / ESC Rouen.


Founder / Consultant
London, United Kingdom
April 2015 - Present (3 years 8 months)
Anne-Laure Pingreoun launched Alter_Projects in 2015 after 15 years of connecting creative talents with brands. Helping her clients to reach next level, stay fresh and relevant in the eyes of their consumers. She felt it was the beginning of a new era, the one of curation, where she could put together bespoke teams for each project and stay lean, fast and nimble.

Alter_Projects network resides in the design, creative, beauty, spirits, luxury, fashion, food and hospitality industries.

What defines who we are is our flair, curiosity, audacity and passion for storytelling, design and innovation.
Head of Business Development (London and New York)
New York, United States
January 2014 - March 2015 (1 year 2 months)
Part of Spring Studios (London and NYC) Senior Management Team - managing the Business Development efforts

• Articulate and drive business development strategies
• Work with the head of planning to drive brand strategy on a specific group of accounts
• Understand clients business beyond the day-to-day
• Brings perspective from other categories/ countries
• Brings new thinking on client business and new prospects

Creative Development
• Work closely with the Creative Director to ensure the work is unique, category defining and pushes the boundaries
• Protects strong creative. Plans the sale to senior management and new business prospects

Production & Project Management
• Oversee all production and project management, ensuring the account team is running in a smooth professional manner
• Implement a new business process working with the project management heads
• A key influencer in determining agency resource allocation on new business activity
• Supervise all RFP and RFI submissions

Client Management
• Understand the business issues and anticipate where agency opportunities may arise
• Manage the client relationship at a senior level
• Manages the accounts beyond the assignment

Team Management
• Inspire, motivate and drive all members of the new business team and the agency team
• Launched Spring Sessions within the agency to continually inspire the teams and connect them with key influencers
• Provide an open, nurturing and risk taking environment
• Ensure that all members of the team understand their responsibilities and expectations

Financial Management
• Take overall responsibility for overall financial health of the group of accounts / pitches

Pitched: 7ForAll Man Kind, Ciroc, Clinique (Win), Courvoisier (Won), D&G Light Blue (Won), Derek Lam, Diesel (Won), Dorchester Hotels, Giuseppe Zanotti (Won), Gucci, Kenneth Kole, kiko (Won), La Perla, M&S Baby, Maille (Won), Maje, Marni, Michael Kors (Won) Myla, Toni&Guy, Tory Burch, Valextra (Won)
Business Development Director at Raison Pure (now Force MAJEURE) and Co-Founder of RPNYC L'Orangerie
force MAJEURE Design
September 2009 - December 2013 (4 years 3 months)
In charge of the International Business Development, Marketing and PR for Raison Pure International (now force MAJEURE Design)

New Business:
• In charge of the global new business development strategy with new prospects and current clients, creating an organization, team and momentum
• Launch new offers and departments
• Launch of a global Hub growth strategy

• Make the various teams work smoothly together by reducing cultural barriers and enabling a constant flow of communication
• Act as a strategic consultant on all new business projects brought to the agency
• Assess global opportunities and development with current clients, go beyond
• Enable the teams to arrive prepared with a strong point of view at each new business meetings
• Help all New Business tools reflecting the agency values: Case Studies, Credentials, Brochure, Proposal

External Image and Global Connections:
• Brand ambassador of the agency reflecting its beliefs and culture
• Centralize external image for the group: coordination of the awards, events, talks, new collaborations and project launch with the press
• In charge of all Digital and Social Media tools
• Co-Launched RPNYC lʼOrangerie foundation - dedicated to helping inner city high school students discover craftsmanship and design - using our network of designers, craftsmen, artists...

Pitches US: Kraft (win), Victoriaʼs Secret, Godiva, Holiday Inn, Colgate, Ralph Lauren (win), Maybelline (win), Essie (win), Estee Lauder – Marni (win), Caudalie (win), Starwood,
InterContinental, Amway (win), Courvoisier (win), Estee Lauder – Donna Karan (win), Sephora (win), Materne (win), Cartier, Slim Fast, TreSemme, International Emmy Awards (win)...

Pitches Europe: Laroche Wines (win), Van Cleef & Arpels, Armani, Energizer (win), Davidoff Cognac (win), Lanson, Davidoff Fragrances (win), Puig (win), Salvatore Ferragamo, Idesa, Histoires de Parfums (win), Moet & Chandon (win), Pondʼs...
New Business Manager at Leagas Delaney Global
London, United Kingdom
January 2007 - May 2009 (2 years 4 months)
In charge of New Business, Marketing and PR for Leagas Delaney Global

Pitched for: Timberland (win), The Body Shop (win), Dyson (win), Neff (win), (win), Patrick Cox, Westfield, Tiger Beer, Abercrombie & Kent, FilmOn (win), VTech (win), Driza-Bone (win)

Results: In the New Business league (Campaign 31/01/08)
Leagas Delaney is ranked as Number 5 in the Pitch conversion rate table and 7 in the New Business table
Account Director / New Business Manager
June 2004 - December 2006 (2 years 6 months)
Account Management:
• Clients: Van Cleef & Arpels Jewelry and Perfume, Chanel, Laroche Wines, Dinh Van, Vacheron Constantin, Chanel, Dow XLA
• Supervised the launch of international ad campaigns for Van Cleef & Arpels’s new perfume ‘First Love’, Dinh Van (Fine Jewelry brand) and Laroche wines

New Business:
• Substantial analysis, revision and development of the internal organisation of the agency and new commercial tools utilised therein
• Lead business development missions for the agency
IN Network
April 2004 - June 2004 (2 months)
• Coordination of the network of independent agencies
• Organised the annual seminar, in Moscow – involving 60 global advertising agencies – PR organisation of visas, speakers and seminar content
Account Manager
Senior King
June 2002 - March 2004 (1 year 9 months)
Account Management:
• Clients: India Tourist Board, Fred. Olsen Cruise Line, Lucien Barrière Hotels, London Luton Airport
• Managed the launch of national advertising campaigns, including a-t-l media strategy; as well as the day to day account handling and research analysis
• Coordinated clients communication and rebranding strategies
• Participation with the pitch to handle the global advertising account for Lucien Barrière Hotels (win) and Fred. Olsen (win)
New Business Executive (Internship)
Senior King
July 2001 - December 2001 (5 months)


International Business Field Of Study IFI Diploma

1998 - 2002 (4 years)

International Business

1999 - 2000 (1 year)
Year Erasmus

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