Brian OShea

Brian OShea

SVP, Strategic Partnerships at Mirrored Media
Los Angeles, United States

Summary

Inspired by the internet revolution, Brian left a career as a commodities trader to pursue opportunities working with the new digital medium in 1997. Over the course of his career, Brian has worked and consulted for dot-com startups (MapQuest.com, SkinIt.com), Web incubators (iDealab), multi-national media companies (Walt Disney, AOL, Warner Bros.), advertising agencies (Deutsch, CP+B, Element79, DDB), and has also launched his own successful startup ventures (Iventus Digital, Safehouse Labs, and Sparkd Mobile).

Often cast as an "account guy," behind the scenes Brian is a creative and strategic thinker who's led cross-functional teams and developed interactive marketing programs for many of the worlds top brands with award winning (The One Show, Webbys, FWA, Cannes) results that have also been featured in Creativity, Communication Arts, Advertising Age, The LA Times, and Road & Track.

Notable clients have included; Chevrolet, General Motors, VW, Porsche, Old Navy, Lego, UnitedHealthcare, TGI Friday's, Frito Lay, Tostitos, PepsiCo, Quaker, Gatorade, Propel, Vail Resorts, Orbitz, Western Union, The United States Army, Pearl Izumi, Capital One, Ria Financial, ESPN, Callaway Golf, NIKE, Tribune Company, and HBO.

Areas of expertise include; interactive marketing, creative development, business development, client service, and new media innovation. Outside of the office, Brian is an avid surfer, snowboarder, and adventure traveler who enjoys trail runs in remote canyons with his Rhodesian ridgebacks.

Positions

SVP / Strategic Partnerships (Consultant)
Mirrored Media, LLC
July 2016 - Present (1 year 3 months)
Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns specializing in music and entertainment. As innovators within the space, Mirrored Media helps brands reach their target market by creating authentic, break-through experiences that are a win-win for the brand, associated artists/talent, and ultimately, the audience.

Mirrored Media was recently named a winner, out of more than 5,000 submissions from 21 countries, at the 2016 Summit Creative Awards for their "expertise in engagement and experiential marketing" promoting The Magicians Premiere tour for the Syfy network. By bridging the gap between music, technology, influencers, art, and fashion, Mirrored Media has curated some of the most awarded, successful, and influential experiential marketing campaigns and brand activations.

Some of Mirrored Media's other clients have included Acura, Bacardi USA, mophie, NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, CraveOnline, Fullscreen, Inc., TuneCore, Coach, and many others.
VP / Client Partner (Consultant)
Globant
November 2015 - May 2016 (6 months)
Responsible for strategic advancement of customer relationships and ensuring a high level of customer satisfaction and retention while uncovering new organic growth opportunities. Other responsibilities: leading the overarching strategic thinking for designated accounts, building collaborative and trusting relationships with clients, working with the implementation team to ensure smooth delivery of services, negotiating and closing multi-variable agreements, developing scopes of work, and new business pitches,
- Clients include: Nike's Global Innovation Lab, Nike +, Tribune Company, Orbitz, and Cars.com
Co-Founder, SVP / Strategic Partnerships
Iventus Digital
July 2013 - November 2015 (2 years 4 months)
We’re a collective of designers, developers, brand stewards, and storytellers who have worked on integrated marketing programs for many of the world’s leading brands with award winning results. Every member of our team has worked on programs at some of our industry’s most highly regarded traditional and digital agencies. As a result, we approach our projects differently.

Like most of our agency peers we love doing innovative work that’s award worthy and cool. Good PR can build an agency. However, we also know how imperative it is for our inputs to be correct before we brainstorm, create a concept, or push a pixel. Some of our clients have included: Porsche, Norwegian Cruise Line, Gatorade, H2O+ Skincare, Vail Resorts, Subaru, and the U.S. National Park Service.
SVP / Digital Brand Director
DDB
August 2012 - June 2013 (10 months)
Responsible for providing engagement leadership, strategy, and creating new opportunities to promote brands using digital touch points (mobile, desktop, tablets, digital signage). Other responsibilities include: leading agency cross-functional teams to define strategies and tactics in order to meet client objectives across all interactive marketing channels. Providing leadership, communications and education surrounding digital marketing strategies and best practices.
- Clients include: Capital One, McDonalds, State Farm, and Mars Wrigley.
Co-Founder, SVP / Strategic Partnerships
Iventus Digital
June 2009 - September 2012 (3 years 3 months)
We’re a collective of designers, developers, brand stewards, and storytellers who have worked on integrated marketing programs for many of the world’s leading brands with award winning results. Every member of our team has worked on programs at some of our industry’s most highly regarded traditional and digital agencies. As a result, we approach our projects differently.

Like most of our agency peers we love doing innovative work that’s award worthy and cool. Good PR can build an agency. However, we also know how imperative it is for our inputs to be correct before we brainstorm, create a concept, or push a pixel. Some of our clients have included: Porsche, Norwegian Cruise Line, Gatorade, H2O+ Skincare, Vail Resorts, Subaru, and the U.S. National Park Service.
VP / Strategic Partnerships
United States
June 2008 - June 2009 (1 year)
Responsible for ensuring that all client deliverables meet client expectations and provide value for our clients. Ensuring the profitability of our projects, developing new business opportunities, and organic growth within the account. Also responsible for working with our strategic partners to help create, define, and develop interactive strategies and digital programs. Providing strategic thought leadership and team leadership for client and project teams.
- Worked on initiatives for Porsche, Kraft, LiQWD, Nintendo, and ESPN.
- Launched a microsite for Porsche that was recognized by the FWA, Creativity, and Ad Age. The site went viral and was heralded by our client as "the most successful" digital program ever launched by Porsche of North America.

Education

Bachelor of Science

DePaul University, Chicago

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