| Title | Gentleman Jack |
| Agency | Arnold |
| Campaign | Gentleman Jack |
| Advertiser | Jack Daniel's |
| Brand | Jack Daniel's |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Spirits, Fortified Wines |
| Story | Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished. Brown-Forman and Arnold Worldwide are launching a new integrated effort in support of the Gentleman Jack premium Tennessee Whiskey brand, with the goal of introducing and increasing trial among Jack drinkers. The campaign makes the point that even though Gentleman Jack is a step up in refinement, it’s still from the same people who make Jack Daniel’s, and it’s still made for friends of the brand. |
| Media Type | Television |
| Length | |
| Music Prod Company | Singing Serpent |
| Production Company | Anonymous Content |
| Social Manager | Jessica Newton |
| Social Manager | Kyle Beaudouin |
| Group Brand Director | Matt Blevins |
| SVP Creative | Chris Valencius |
| Assistant Broadcast Producer | Jake Williams |
| Marketing Manager | Paul Nelson |
| Marketing Manager | Mallory Brannan |
| Planning Director | Vaughn Allen |
| Business Manager | Anne Joynt |
| Print Producer | Julie Powell |
| Integrated Producer | Ingrid Adamow |
| Director of Integrated Production Business Affairs | Jon Drawbaugh |
| Copywriter | Gregg Nelson |
| Copywriter | Jack Miller |
| Art Director | Chris Valencius |
| VP Creative | Gregg Nelson |
| Managing Partner | Wade Devers |
| Executive Creative Director | Wade Devers |
| Brand Director | Ana Kornegay |
| Sound Engineer | Howard Carle |
| Mix | Soundtrack Boston |
| Executive Producer | Dennis Culp |
| Editing Company | Spot Welders |
| Editor | Michael Heldman |
| VFX Producer | Amy Appleton |
| VFX Artist | Jimi Simmons |
| VFX Company | Brickyard VFX |
| Director of Photography (DOP) | Jody Lee Lipes |
| Director | Malcolm Venville |
| Line Producer | Jeff Tanner |
| Executive Producer | Eric Stern |
| Executive Producer | SueEllen Clair |
More Work
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- AGENCY:
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- BRAND:
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Gentleman Jack
- BRAND:
- Jack Daniel's
- AGENCY:
- Arnold