Nerea Cierco

Nerea Cierco

Executive Creative Director at DDB Madrid
Madrid, Spain

About me

Executive creative director of DDB Spain fascinated by the crossroad between technology, strategy and creativity and strong believer in the power of brands to change realities when they work by and for people. I'm also Daily Jury of the FWA and teach creativity at the Miami Ad School.At 2017, I was selected with 11 other rising talents of DDB worldwide to be part of the Phyllis Project, a new global creative initiative, that is committed to increase the number of female creative leaders in the network.
I started my career in 2004 as copywriter. For the last seven years I have been working at DDB, first in Barcelona and currently in Madrid. Throughout my career, I have worked for top brands such as Volkswagen, Audi, BBVA, Telefonica, Seat or MINI (BMW Group) for international and local markets.
In 2008, I was ranked the best creative copywriter in the world by The Won Report. My work has been recognized internationally with awards at Cannes, One Show, Echo Awards, FWA, John Caples, FIAP, El Sol, El Ojo de Iberoamérica, the New York Festivals and many others.
I have also been selected as jury for The New York Festivals, the Spanish Creativity Club CdeC, El Sol Festival Iberoamericano, #poweredbytweets of Twitter, and Inspirational Festival (IAB awards).  


Executive Creative Director
Madrid, Spain
January 2018 - Present (1 year)
Creative Director
Madrid, Spain
February 2013 - January 2018 (4 years 11 months)
Creative Direction of, a new way of connecting money with life, of BBVA, and Digital Creative Direction for new business and top brands.
From June 2015 I became a member of the Digital Transformation Team of the company. My responsibilities are inspiring the company through the digital world, recruiting digital talent, reaching out new ways of working to promote the digitalization of the company, and implant digital and inspirational thinking taking as starting point the brief: changing the questions is the only way to change the solutions.
Creative Director
Barcelona, Spain
January 2012 - February 2013 (1 year 1 month)
Creative Direction of Digital and integrated campaigns for top brands.
Creative Supervisor
Barcelona, Spain
March 2011 - January 2012 (10 months)
Creative Concept and development of integrated campaings mixing online media, offline and Direct Marketing for top brands like: Volkswagen, Audi, Telefonica and new business.
Interactive Creative
Barcelona, Spain
February 2010 - March 2011 (1 year 1 month)
Senior Interactive creative concept and copywriter for top brands like Volkswagen, Audi, The Barcelona Council or Telefonica. Creative Concept and development of integrated campaings mixing online media, offline and Direct Marketing for new business and pitches.
Barcelona, Spain
February 2009 - March 2010 (1 year 1 month)
Interactive creative concept and copywriter for brands like Mango, Danone, Nutrexpa, TMB (Metropolitan transport from Barcelona) always bearing online media planning in mind. Development of integrated campaings mixing online media planning and creativity.
Shackleton Digital
September 2007 - January 2009 (1 year 4 months)
I spend my days inventing new ways of saying things. Mixing all possible ways to multiply the impact. Writing and twisting words, even I wrote two songs :-)
I’ve been working for top brands like MINI, Caja Madrid, SEGO, Arbora & Ausonia.
Interactive Copywriter
CP Proximity Interactive
September 2005 - August 2007 (1 year 11 months)
Copywriter and creative concept for brands like Volkswagen, Audi, Estrella Damm, Intermon Oxfam, Fundació Natura.
Junior Copywriter
Barcelona, Spain
October 2004 - May 2005 (7 months)
Copywriter and concept assistant for brands like San Miguel and Arbora & Ausonia.



2001 - 2005 (4 years)

Other professional activities

Daily Jury

February 2016 - Present (2 years 11 months)
Since February of 2016 I also collaborate as a daily jury of the FWA to showcase cutting edge creativity, regardless of the medium or technology used.

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