|Campaign||When it’s wrong, make it right.|
|Advertiser||National Accident Helpline|
|Brand||National Accident Helpline|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Story||June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.|
|Production Company||Rogue Films|
|Client Director||Sue Carey|
|Creative Director||Tom Ewart|
|Account Service||Lizzie Clayton|
|Creative Team||Jack Denyer|
|Creative Team||Niall Kerry|
|Client Director||Debbie Britton|
|Sound Designer||Alex Wilson-Thame|
|Sound Designer||Lawrence Kendrick|
|Sound Designer||Graeme Elston|
|VFX Artist||Mark Holman-Harris|
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