Jack Denyer
Creative Team at The Corner
London, United Kingdom
TitleLarissa
Agency
Campaign When it’s wrong, make it right.
Advertiser National Accident Helpline
Brand National Accident Helpline
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Story June 12th: Today National Accident Helpline launch their re-brand campaign – ‘When it’s wrong, make it right.’ Developed by The Corner London, the new campaign shows – in amongst the media noise of ‘compensation culture’ and ‘ambulance chasing’ – that National Accident Helpline is a very different kind of service, purely helping people who have been injured in accidents that feel wrong. Supporting the new positioning is a refreshed logo, brand identity and comms campaign, all done by The Corner. Central to this is new TV advertising, which features actual calls from previous claimants, while the whole screen gradually turns from red to teal – a dramatization of moving from ‘wrong’ to ‘right’, using the brand’s new colours. The intention is to provide an honest demonstration of the impact personal injuries can have on people’s lives, as well as the compassion and expertise that National Accident Helpline provides.
Media Type Television
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