I am Amsterdam’s number 1 specialist in brand positioning and communication strategy, working predominantly for creative agencies. I help creative entities of all sorts to put their best foot forwards by working out a solid positioning and mapping out a strategic communication plan to tell their story. I work for the leading digital, design and advertising agencies in Amsterdam.
Next to this, I am the founder of Dutch Digital Design, part of Dutch Digital Agencies (DDA). We showcase the very best digital work by Dutch digital designers and agencies, and share the Dutch design mentality behind it - in publications, press, social media and at events inside and outside the Netherlands.
My network is as large as it is varied - I like bringing organizations, agencies and individuals together. I am co-initiator of Dutch creative trade missions such as the Embassy of Dutch Creativity during Cannes Lions and events like Digital Dinner Amsterdam. I’m an advisory board member at the Dutch Design Week, moderator of creative events and jury member of many creative awards. Also I support graffiti and street art initiatives.
Read more about me and my work at www.berthagendoorn.nl