Bert Hagendoorn

Bert Hagendoorn

Positioning specialist & Founder at Dutch Digital Design
Amsterdam, Netherlands

Summary

I am Amsterdam’s number 1 specialist in brand positioning and communication strategy, working predominantly for creative agencies. I help creative entities of all sorts to put their best foot forwards by working out a solid positioning and mapping out a strategic communication plan to tell their story. I work for the leading digital, design and advertising agencies in Amsterdam.
Next to this, I am the founder of Dutch Digital Design, part of Dutch Digital Agencies (DDA). We showcase the very best digital work by Dutch digital designers and agencies, and share the Dutch design mentality behind it - in publications, press, social media and at events inside and outside the Netherlands.
My network is as large as it is varied - I like bringing organizations, agencies and individuals together. I am co-initiator of Dutch creative trade missions such as the Embassy of Dutch Creativity during Cannes Lions and events like Digital Dinner Amsterdam. I’m an advisory board member at the Dutch Design Week, moderator of creative events and jury member of many creative awards. Also I support graffiti and street art initiatives.
Read more about me and my work at http://www.berthagendoorn.nl 

Positions

Member Commission Internationalization
Dutch Digital Agencies
February 2016 - Present (1 year 6 months)
Dutch Digital Agencies is the industry organization for digital agencies in The Netherlands with over 115 members. We connect, share knowledge and inspiration and help attract business and talent. My role has a focus on internationalization, also through Dutch Digital Design.
Founder
Dutch Digital Design
February 2014 - Present (3 years 6 months)
The goal of the Dutch Digital Design initiative is to show the very best digital work from Dutch digital designers - both inside and outside The Netherlands. We show the best digital work and talk about the Dutch mentality behind it - at events and in publications, press and social media. Part of DDA.
Positioning specialist for creative agencies
Bert Hagendoorn
March 2009 - Present (8 years 5 months)
In the fast changing agency landscape, it's essential for creative companies to have a sharp positioning and smart communications strategy. I help agencies to see themselves from the outside in - and give them the right expertise, knowledge of the business and relevant connections that they need for success.
Marketing consultant
Adobe
April 2007 - December 2013 (6 years 8 months)
I worked for the marketing department of Adobe Nederland. In an advisory role I managed the relations with the creative industry (creatives, agencies, organizations), sponsoring, setting up events, publications and support for the Dutch creative communities.
Chairman
Adobe User Group Netherlands
April 2007 - December 2012 (5 years 8 months)
In 2007 we started this new community. Within 5 years this became the biggest Adobe User Group community worldwide with 8000+ creative professionals (developers and designers) as members.
Ambassador
Satama Interactive
April 2007 - October 2007 (6 months)
Communication strategy for this agency, also helped to build the team (parttime job, next to Adobe).
Project manager
OER
November 2006 - April 2007 (5 months)
In this role I managed online advertising campaigns and interactive projects for the agency.
Editor-in-Chief
Dzone magazine
December 2002 - November 2006 (3 years 11 months)
Dzone magazine was the leading print publication on graphic and digital design in The Netherlands.
World trip
One year in Asia - second half
February 2002 - May 2002 (3 months)
Traveling and working in Asia: India, Nepal, Tibet, China, Hong Kong and Japan.
Art Director
3NF, Tokyo, Japan
November 2001 - February 2002 (3 months)
Senior Graphic Designer
Ir-V online, Hong Kong
July 2001 - November 2001 (4 months)
Art Director
Xicero Communicatie
October 1998 - February 2001 (2 years 4 months)
Graphic Designer
Maniko
November 1997 - October 1998 (11 months)
Assistent Manager
MultiCopy
February 1995 - November 1997 (2 years 9 months)

Education

Masterclass Branding & Positionering Field Of Study Positionering

SRM - Aktiviteiten BV, Amsterdam
2015 - 2016 (1 year)

Marketing Manager Level 6 Field Of Study NIMA B, Online Marketing Grade 8,8

SRM - Aktiviteiten BV, Amsterdam
2010 - 2011 (1 year)

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