| Title | Kids Paper World |
| Agency | Arriba! |
| Campaign | Kids Paper World |
| Advertiser | Yelli |
| Brand | Yelli |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Story | Kids don’t like soup. Because eating soup is boring. Hence parents usually invent different tricks to have the plate empty: «For Mummy», «For Daddy», «For Granny»… Yelli, a brand of exotic soups, which are very easy to cook, decided to help parents with feeding their kids. Each package of Yelli Kids is a new story about our planet and characters who inhabit it. Beautiful, childishly cut out, with their stories and national features. As a result just a tasty soup becomes an element of game for a kid. With Yelli learning exotic cultures starts from the childhood. |
| Media Type | Packaging Design |
| Designer | Inna Alimova |
| Photographer | Paul Itkin |
| Group Account Director | Olga Nagornaya |
| Copywriter | Andrey Mischenko |
| Creative Director | Max Burtsev |