Christine Shoaf

Christine Shoaf

SVP, Innovation & Global Business Lead at Momentum Worldwide
Greater New York City Area, United States

About me

Integrated marketing executive, thoughtful strategist, curious mind, and technology enthusiast.

Specialties: advertising, business plans, delivery, direct marketing, email, executive management, financial, internet marketing, leadership, media buying, new business development, program development, relationship marketing, research, brand strategy, web site production, social marketing, mobile marketing, innovation

Sector Experience
Managing Director
New York, United States
September 2011 - January 2013 (1 year 4 months)
Senior Partner, Executive Marketing Director
New York, United States
November 2005 - September 2011 (5 years 10 months)
Account lead and cross-agency team lead for Members Project, the North American philanthropic and brand health initiative from American Express. Responsible for coordination among three agencies and complex, multi-channel partnerships with FOX (Glee) and NBC (Education Week), in addition to day-to-day program operations.

In partnership with Ogilvy London, Account lead for the redevelopment of the Platinum and Centurian Cardmember websites for 14 countries across Europe and Asia.

Worldwide digital lead for Kraft Foods and Post Cereals. Responsible for the full spectrum of activities – brand communications, social, mobile, seo, relationship marketing, retail, etc – across multiple beverage and cereal brands, including: Capri Sun, Maxwell House, Tang, Crystal Light, Kool-Aid, Honey Bunches of Oats, Shredded Wheat, and Grape Nuts.

Member of integrated, strategic leadership team on two premier, global accounts: DuPont and DHL. Responsible for all non-traditional, experiential and innovative communications on a worldwide basis.
SVP, Interactive
The Martin Agency
New York, United States
April 2001 - November 2005 (4 years 7 months)
Operational and financial responsibility for 26-person New York office.

Lead interactive strategy, development and integration for all agency clients. Responsible for interactive billings increase from $300,000 to $26,000,000 and doubled revenue. The department reached profitability in 2004 – the first time since its inception in 1996.

Oversaw team of 15 responsible for media planning and buying, research, web site strategy, definition and development, digital marketing program development and measurement plans for all initiatives for prospects and existing agency clients.
VP, Account Director, Integrated Marketing
New York, United States
June 2000 - April 2001 (10 months)
Led team within marketing practice, responsible for overseeing all e-marketing and web solution engagements. Clients included: Babcock & Brown, Catalina Marketing,
VP, Interactive Services
Jupiter Communications
September 1999 - June 2000 (9 months)
Member of executive management team responsible for business growth and client support. Product managed re-development initiative to enhance research development and delivery. Developed a more robust toolset for Jupiter's clients.
VP, Director of Production and Creative Services
Sarasota, United States
June 1997 - September 1999 (2 years 3 months)
Management of production, creative and technology departments, 40+ people, responsibilities included budget allocations, resource management, final approval of all scope, budgets and schedules, Internet marketing strategy for new business and existing clients. Clients included: Gillette, Time Inc., NFL Players Association, and IBM.


Bachelor of Science (B.S.) Marketing & Communications

1986 - 1991 (5 years)

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