PJ Pereira

PJ Pereira

Chief Creative Officer at Pereira & O'Dell
San Francisco, United States

Summary

PJ Pereira is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today.
In 2016, Pereira & O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog's "Lo and Behold, Reveries of the Connected World". The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in 2016.
His agency is credited with the creation of the first-ever social film (“The Inside Experience”, for Intel and Toshiba in 2011, which combined Hollywood talent content with social media participation); and surpassed by the triple Cannes Grand Prix winner “The Beauty Inside”, also for Intel and Toshiba, which is now being turned into a major feature film starring Emilia Clarke. The Beauty Inside was the first piece of advertising to win an Emmy against regular TV programming.
With strong roots in digital and content, his milestones in the field also include a feature film for Red Bull titled “Unflinching Triumph”, which in 2007 was named by Sports Illustrated as the “Most Amusing Sports Parody of the Year”.
Beyond advertising, Brazilian-born PJ Pereira is also a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel by a Brazilian author in his native country and was published in 5 other countries. In April 2017, he launches in Brazil his fourth novel "The mother, the daughter and the lady's spirit" (A mãe, a filha e o espírito da santa).
He has two kung-fu black belts and is working on a karate one too. Still looking for a chance to use those skills at work, though. 

Positions

Board Member
Ad Council
March 2016 - Present (1 year 9 months)
After a few years working with the Ad Council on the agency side, creating campaigns for causes such as Safe Driving (no texting), and recycling, they have made me a board member. Really exciting to be such an inside part of the country's leading organization on helping Causes and Marketing connect. More on this later.
Founder, Chief Creative Officer
San Francisco, United States
January 2008 - Present (9 years 11 months)
Pereira & O'Dell was the first agency to win an Emmy against regular tv programming. Was featured among the most influential agencies in the US by Forbes. And as the most innovative agency by Fast Company. With four offices in the US and Brazil, POD is currently working for Skype, Intel, Henkel, Fiat-Chrysler, Anheuser-Busch Inbev, Mattel, Memorial Sloan Kettering, among others.
http://www.pereiraodell.com
Board of Directors
January 2012 - January 2016 (4 years)
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives.

The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.

Further, The One Club exists to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews and annual student exhibitions and competitions.

And finally, The One Club exists to inspire clients to seek the rewards that come with calculated risks and new ideas. As long as great ideas are allowed to take form, The One Club will continue to exist to encourage and promote them.
Author
Deuses de Dois Mundos/Gods of Both Worlds (book trilogy, launched in Brazil and Portugal)
November 2013 - March 2015 (1 year 4 months)
Watch the book trailer here:
http://youtu.be/ibW7jsjVnXw

Author of the best-selling book trilogy Deuses de Dois Mundos (Gods of Both Worlds), launched in Brazil and Portugal and featured as one of the best new fantasy, horror and science fiction books of 2014 in Brazil.
Executive Creative Director
São Paulo, Brazil
January 2005 - January 2008 (3 years)
Co-Founder VP/Executive Creative Director
AgenciaClick
November 1999 - December 2004 (5 years 1 month)
Interactive Creative Director
São Paulo, Brazil
1995 - 1999 (4 years)

Education

Management Marketing, Finance

Pontifícia Universidade Católica do Rio de Janeiro
1992 - 1996 (4 years)

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