Transavia - "The Green Billboard"

Havas Paris

Havas Paris Puteaux, France

13979

Title	The Green Billboard
Agency	Havas Paris
Campaign	The Green Billboard
Advertiser	KLM
Brand	Transavia
Date of First Broadcast/Publication	2019 / 4
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy	During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM. We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Media Type	Integrated Media/360 Activation
Length	75 seconds
Creative Director	Stéphane Gaubert
Art Director	Lucie Beurq
Art Director Assistant	Gabriel Bonete
Copywriter	Marine Surmont
Production	Hercules HRCLS
CEO	Christopher Thiery
Producer	Yann Dubois
Producer	Yoann Morin
Producer	Cloé Desbois
Image	Aurélien Carron
Image	Clément Arenou
Image	Charles Brun
Sound	Gaelle Senn
Stage Manager	Idir Barache
Stage Manager	Julien Bernard
Stage Manager	Benjamin Nekrouf
Stage Manager	Dorian Duchon
Post Producer	Mélanie Teixeira
Editing	Melissa Chancerel
Editing	Thomas Laforge
Motion Designer	Mickael Lecollazet
Music Research	Laureen Arnou-Sanchez
Music Research	Adrien Alexandre
Commercial Team	Ivan Jovanovic
Commercial Team	Elisabeth Billiemaz
Commercial Team	Frederic Guiraudou
Commercial Team	Lola Abourmad
Commercial Team	Agathe Pannaud
Commercial Team	Pascale Vinzant