| Title | Everyones Welcome |
| Agency | Accenture Song |
| Campaign | Everyone's Welcome |
| Advertiser | BBC |
| Brand | Cbeebies |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | TV/Radio Programs & Stations |
| Story | Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies. |
| Media Type | Television |
| Length | |
| Production Company | Smuggler |
| Executive Creative Director | Adam Kean |
| Executive Creative Director | Dickie Connell |
| Copywriter | Rachel Holding |
| Art Director | Dan Leppanen |
| Account Planner | Claire Taylor |
| Agency Producer | Ben Catford |
| Business Director | Charlotte Hodgson |
| Account Director | Kate Fitzgerald |
| Account Manager | Sophie Coyne |
| Director | Josh Neale |
| Production Company Producer | Nick Fewtrell |
| Production Manager | Polly Leach |
| Director of Photography (DOP) | David Proctor |
| Assistant Director | Simon Ashen |
| Editor | Eve Ashwell |
| Special Effects / VFX | Moving Picture Company |
| Special Effects / VFX | Ryan Handcock |
| Colorist | Richard Fearion |
| Sound Design Company | Alex Wilson-Thame |
| Music Composer | Mat Davidson |