Fall in love of digital in 1998, starting my career at OgilvyInteractive in Paris , we was like a startup, 25 people, in the Ads business doing some 100 pages presentation to my Ads colleague and their client.
How Internet will change the way you do communication American Express, Clarins, Louis Vuitton and IBM.
In 2005, i change the way i do digital and communication and discover blogging , open my blog ( cyrilattias.com), and see the impact on SEO, visibilty and expertise.
Create the first blogger club , BloggerAgency, an unformal group with the few blogger at this time most of theme from agencies.
I try the last digitalisation in 2006-2007 to create a Digital embassy at Ogilvy Group how had the mission to digitalize all division ( PR, event, Ads of course).
But like i was already in the next Internet Chapter 'the social media one', i decided to joint TBWA to create the Digital Influence departement, was very new in 2007.
Since i was persuaded that SocialMedia will not be lead by a communication agency, I setup my own, specialized agency in Social Media : Influence Digitale in 2010, become agencedesmediassociaux.com in 2012.
I'm now experimented in :
Digital communications, Blogging, Influencers, Social Media and work on emotional marketing