Élisabeth Charland
Account Service at Brad
Montreal, Canada
TitleSpaceship at the border
BriefWhen a slimy alien shows up on their land, three friends can tell it doesn't belong - in Canada. So one of the guys piles the invader into a pickup truck and escorts it over the border, where the creature is immediately involved in a typical Hollywood sci-fi battle before being beamed into a flying saucer. Sometimes, Canadians would just like to watch their own movies. Outstanding effects turn a slimy alien into an almost sympathetic character as our hero is forced to escort him back over the border. Because it's obvious he doesn't belong in Canada - but in Hollywood. In fact he's a symbol of the omnipresence of American cinema in Canada.
Agency
Campaign Spaceship at the border
Advertiser Friends of Canadian Films
Brand Friends of Canadian Films
Date of First Broadcast/Publication 2017 / 4
Business Sector Cinema Production
Story This message illustrates the omnipresence of American cinema in Canada, and suggests that the Canadian public should make room for its own national cinematography.
Media Type Cinema
Length
More Information friendsofcanadianfilms.ca
Creative Director and copywriter
Art Director
Creative Team
Creative Team
Strategy/Planning
Account Service
Account Service
Agency Producer
Producer
Director
Cinematography
Production Company
Post-production company
Sound

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