About me
I'm a 15-year veteran of some of the most cutting edge digital media, marketing, and technology firms.
Overview:
* Chief Strategy Officer of marketing technology firm Sysomos
* Previous: CMO of MRY, of Publicis, running marketing strategy, brand positioning, content development, social, PR
* Contributor to Ad Age and VentureBeat, blogger at my own SerialMarketer.net, contributor to Mashable, The Economist, The Indian Economist, and other outlets
* Advisor: CloudTags, Riddle, Oz Content, Digital Entertainment World, Shorty Awards, Entrepreneurs Roundtable Accelerator, The Visory
* General Assembly curriculum fellow, developing and presenting digital marketing modules (content marketing, real-time marketing, live video streaming)
Other highlights:
* Speaker at 300+ events as keynote speaker, panelist, moderator, and emcee. Events include: Cannes Lions, South by Southwest (SXSW), Consumer Electronics Show (CES), iMedia, and keynote at events run by Google, Coca-Cola, NBC Universal, About.com, Canon, and Cox Communications; global events include talks in Australia, Brazil, France, Indonesia, Israel, Singapore, Spain, and Turkey
* Quoted in New York Times, Wall Street Journal, CNN.com, CNBC.com, Reuters, Associated Press, Ad Age, Adweek, BtoB, MediaPost, USA Today, New York Post, appeared on CNBC, Bloomberg Radio, Reuters TV
* Guest Lecturer and Presenter: MIT Sloan School of Business, Yale School of Management, NYU, Fordham Business School, University of Maryland Robert H. Smith School of Business, Binghamton University, Rutgers Business School, USC Marshall School of Business
* Contributor / Co-Author: The Age of Conversation I, II & III, 360i's Social Marketing Playbook, Mobile Marketing Playbook, and Social Commerce Playbook; cited in books such as Social Media Metrics by Jim Sterne and Youthnation by Matt Britton
* Spearheaded 360i's Startup Outlook -- a guide for how brands can evaluate startups and incorporate them into their digital programs
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Mark Lund
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McCann Worldgroup UK
Positions
Chief Strategy Officer
Sysomos
December 2016 - Present (4 years 1 month)
-Joined Sysomos as its first Chief Strategy Officer, focusing on both corporate and client strategy
-Managed the client strategy team serving the marketing technology firm's top brand and agency customers
-Sourced partnership opportunities for expanding Sysomos's footprint and sales
-Collaborated with the marketing team to develop original thought leadership, speak at industry conferences, and expand our industry presence
-Managed the client strategy team serving the marketing technology firm's top brand and agency customers
-Sourced partnership opportunities for expanding Sysomos's footprint and sales
-Collaborated with the marketing team to develop original thought leadership, speak at industry conferences, and expand our industry presence
Board Member
Oz Content
November 2016 - Present (4 years 2 months)
Oz helps Content Marketers within brands and agencies discover unique ideas and turn them into exceptional content. Their software suite leverages machine learning, predictive analytics, and advanced workflow tools to significantly reduce time-to-publish and allow marketers to consistently produce content which drives revenue and leads.
Curriculum Fellow
General Assembly
March 2015 - Present (5 years 10 months)
* Advised and drafted a lesson on real-time marketing for GA's self-paced learning platform, and then recorded the presentation
* Conducted detailed assessment of all content marketing and video marketing lessons, and then reorganized and edited the units
* Planned and presented digital marketing curriculum in-person GA clients, including a leading financial services software brand
* Created a detailed outline for a course on how consumer packaged goods (CPG) marketers should approach social media monitoring and social listening
* Conducted detailed assessment of all content marketing and video marketing lessons, and then reorganized and edited the units
* Planned and presented digital marketing curriculum in-person GA clients, including a leading financial services software brand
* Created a detailed outline for a course on how consumer packaged goods (CPG) marketers should approach social media monitoring and social listening
Mentor
Entrepreneurs Roundtable Accelerator
January 2013 - Present (8 years)
Mentor to several classes of startups, providing perspective around product marketing targeting agencies and brands, as well as sharing corporate marketing experience
Publisher
Serial Marketer (blog)
November 2005 - Present (15 years 2 months)
Formerly Inside the Marketers Studio (MarketersStudio.com), this Ad Age Power 150 blog launched in 2005 and was rebranded as Serial Marketer in May 2016. It covers digital marketing, media, and technology trends, ideas, and events, and includes a monthly newsletter. Subscribe to the blog feed at serialmarketer.net/feed or the newsletter at bit.ly/seriallysignup.
Principal
Serial Marketer
May 2016 - December 2016 (7 months)
* Founder, CEO, COO, and intern
* Launched this marketing consultancy to work with brands, agencies, and marketing and advertising technology companies
* Clients include video advertising tech company Vivoom, branded chatbot shop Imperson, e-commerce tech company ChannelSight, and agency Decoded Advertising
* Typical engagements were components of 'CMO for hire' roles - strategy, thought leadership, business development, communications architecture, public relations, training, and more
* Also served as an expert witness on social media and marketing in a trial appearing before the New York State Supreme Court
* Launched this marketing consultancy to work with brands, agencies, and marketing and advertising technology companies
* Clients include video advertising tech company Vivoom, branded chatbot shop Imperson, e-commerce tech company ChannelSight, and agency Decoded Advertising
* Typical engagements were components of 'CMO for hire' roles - strategy, thought leadership, business development, communications architecture, public relations, training, and more
* Also served as an expert witness on social media and marketing in a trial appearing before the New York State Supreme Court
* Ran marketing operations
* Owned agency brand strategy and brand positioning
* Gained visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and Jagermeister
* Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), MediaPost's Social Agency of the Year, and Cannes Lions Short List (Adobe for Cyber, 2015)
* Launched several events, including the Vineathon experiential series series to bring the agency's team together with top Viners, plus Mobile Week to showcase opportunities in mobile marketing
* Hosted events in partnership with Skift, Travel + Social Good Summit, Mediathon, WOMMA, Shorty Awards, Contently, Strategy Hack, Social Media Week, and others
* Spearheaded partnerships between startups & VC firms with our agency and clients
* Led content marketing / content development strategy for the agency with the goal of marketing ourselves at least as well as we market our clients; supported the agency's earned media planning with paid media
* Bolstered MRY's reputation as a cutting edge, innovation-focused shop with such pioneering programs as getting the agency to be the first to accept RFPs through Snapchat and producing the first agency video submitted to a drone film festival, along with launching the Tuesdays with Toni podcast
* Calculated the air-speed velocity of an unladen swallow
* Landed keynote talks at prominent events for execs such as MRY's CEO and Chief Strategy Officer, and Visa's Global CMO
* Owned agency brand strategy and brand positioning
* Gained visibility for work with clients such as Visa, Coca-Cola, Adobe, Pizza Hut, and Jagermeister
* Led award wins for agency such as Mashable's Digital Innovator of the Year (Coke), Digiday's Best Location-Based Campaign (Sony), MediaPost's Social Agency of the Year, and Cannes Lions Short List (Adobe for Cyber, 2015)
* Launched several events, including the Vineathon experiential series series to bring the agency's team together with top Viners, plus Mobile Week to showcase opportunities in mobile marketing
* Hosted events in partnership with Skift, Travel + Social Good Summit, Mediathon, WOMMA, Shorty Awards, Contently, Strategy Hack, Social Media Week, and others
* Spearheaded partnerships between startups & VC firms with our agency and clients
* Led content marketing / content development strategy for the agency with the goal of marketing ourselves at least as well as we market our clients; supported the agency's earned media planning with paid media
* Bolstered MRY's reputation as a cutting edge, innovation-focused shop with such pioneering programs as getting the agency to be the first to accept RFPs through Snapchat and producing the first agency video submitted to a drone film festival, along with launching the Tuesdays with Toni podcast
* Calculated the air-speed velocity of an unladen swallow
* Landed keynote talks at prominent events for execs such as MRY's CEO and Chief Strategy Officer, and Visa's Global CMO
Advisory Board
Qualia Media
August 2011 - December 2015 (4 years 4 months)
Formerly LocalResponse
Vice President of Emerging Media
New York, United States
February 2006 - June 2013 (7 years 4 months)
* Co-founded agency's social media marketing practice
* Built Emerging Media practice and to develop and execute on strategy for Fortune 500 brands around social media, mobile marketing, and other emerging channels
* Educated clients across consumer packaged goods (CPG), media & entertainment, retail, travel, and financial services verticals about what's new and next in digital media
* Hosted biweekly "Bagels with Berky" and "Beer with Berky" for internal discussion about innovations in technology, media, and marketing
* Spearheaded 360i's Startup Outlook to guide brands on how to evaluate startups and new technologies, hosted at startupoutlook.com
* Ran 360i's Emerging Media Lab
* Among content marketing achievements, led production of 360i's Mobile Marketing Playbook and Social Commerce Playbook to establish thought leadership
* Client work included programs for Coca-Cola, Kraft, Mondelez, H&R Block, Bravo
* Previous roles at 360i included Director of Strategic Planning, Director of Emerging Media and Client Strategy, and Senior Director of Emerging Media and Innovation
* Built Emerging Media practice and to develop and execute on strategy for Fortune 500 brands around social media, mobile marketing, and other emerging channels
* Educated clients across consumer packaged goods (CPG), media & entertainment, retail, travel, and financial services verticals about what's new and next in digital media
* Hosted biweekly "Bagels with Berky" and "Beer with Berky" for internal discussion about innovations in technology, media, and marketing
* Spearheaded 360i's Startup Outlook to guide brands on how to evaluate startups and new technologies, hosted at startupoutlook.com
* Ran 360i's Emerging Media Lab
* Among content marketing achievements, led production of 360i's Mobile Marketing Playbook and Social Commerce Playbook to establish thought leadership
* Client work included programs for Coca-Cola, Kraft, Mondelez, H&R Block, Bravo
* Previous roles at 360i included Director of Strategic Planning, Director of Emerging Media and Client Strategy, and Senior Director of Emerging Media and Innovation
* Spearheaded Viewpoint's initiatives to revive the Unicast adtech brand via public relations, client education, private events, and other corporate marketing strategies
* Led product marketing for the rich media advertising technology firm
* Managed marketing collateral for sales planning
* Led product marketing for the rich media advertising technology firm
* Managed marketing collateral for sales planning
* Corporate marketing communications role reporting into the CMO
* Managed relations with media, analysts covering interactive marketing
* Wrote point-of-view pieces distributed to all of the agency's clients in verticals such as travel (Fairmont Hotels), technology (PR Newswire), and retail (Restoration Hardware)
* Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
* Initiated weekly "Search Insider" column for MediaPost
* Launched ReverseDirectMarketing.com blog
* Is this the real life? Is this just fantasy?
* Managed print advertising, online advertising and sales planning materials
* Led product marketing for iCrossing's advertising technology offerings
* Managed relations with media, analysts covering interactive marketing
* Wrote point-of-view pieces distributed to all of the agency's clients in verticals such as travel (Fairmont Hotels), technology (PR Newswire), and retail (Restoration Hardware)
* Moderated panels, spoke on topics related to search engine marketing (including MediaPost's OMMA West/East, Digital Media Wire's Games & Mobile Forum, PR Newswire webinar)
* Initiated weekly "Search Insider" column for MediaPost
* Launched ReverseDirectMarketing.com blog
* Is this the real life? Is this just fantasy?
* Managed print advertising, online advertising and sales planning materials
* Led product marketing for iCrossing's advertising technology offerings
Board Of Directors
Binghamton University Alumni Association
May 2001 - May 2005 (4 years)
Director of Media Relations / Editor
eMarketer
January 2001 - May 2004 (3 years 4 months)
* Provided media with timely statistics and quotes for business/technology stories; led to regular eMarketer mentions in New York Times, Wall Street Journal, USA Today, Reuters, CNET, MediaPost, Jupitermedia, BusinessWeek, Newsweek and other media outlets
* Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold, Dilbert creator Scott Adams, Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, and marketing guru Seth Godin
* Edited daily and weekly newsletters and ongoing reports spanning topics such as online advertising, B2B and B2C commerce, email marketing, and global digital marketing
* Conducted weekly Q&A series with 175 top executives and prominent authors which was featured in eMarketer's daily newsletter; highlights include Patricia Seybold, Dilbert creator Scott Adams, Dick Morris, Yahoo! Chief Solutions Officer and "Love is the Killer App" author Tim Sanders, and marketing guru Seth Godin
* Edited daily and weekly newsletters and ongoing reports spanning topics such as online advertising, B2B and B2C commerce, email marketing, and global digital marketing
Marketing Writer / Technical Writer
Kohman, Inc.
May 2000 - November 2000 (6 months)
* Created the collateral for a short-lived, ahead of its time tech startup focused on Popupshop.com ('end to end ecommerce in pop-up windows')
* To show just how far ahead of its time the company was, futurist and media critic Douglas Rushkoff wrote in his 2013 book Present Shock, "In the upcoming rather holistic model of online marketing, the banner ad is no longer a click-through to some other website, but it is the store itself. The ad unfolds and the customer can make a purchase right there and then." That was the PopUpShop business model.
* To show just how far ahead of its time the company was, futurist and media critic Douglas Rushkoff wrote in his 2013 book Present Shock, "In the upcoming rather holistic model of online marketing, the banner ad is no longer a click-through to some other website, but it is the store itself. The ad unfolds and the customer can make a purchase right there and then." That was the PopUpShop business model.
Education
BA Pscyhology
1996 - 2000 (4 years)
Activities and Societies: Pipe Dream (campus newspaper), Hinman College Council, Hinman Production Company, Off Campus College Council / Student Assembly, Trafficzine.com (founder), tutor at The Children's Unit for Treatment and Evaluation (CUTE)
