Directrice Marketing at RESIDE ETUDES
PARIS, France

About me

Extensive broad-based background in Marketing Services and Data at both operational and strategic levels.

Contact me at

·Budgeting, P&L management and Project leader
- Team manager
- Omni channel Marketing Management (mobile - desktop PC - tablet)
- Trade, E-commerce and Relational marketing
- Customer Relationship, Customer Knowledge, CRM and Data Acquisition and Organization
- Direct Mail and Direct Sales (front- and back-office management, Logistics)
- Business and Market Analysis ; sorting out Smart Data ; Open Data tech watch
- Desktop Publishing
- Supplier Relations and Negotiations


Marketing & Communication Director
Reside Etudes Gestion
June 2011 - Present (7 years 7 months)
I'm managing Marketing and Communication activities for this French leader in Services Residences. This covers a broad spectrum of Marcom communication channels and tools - from CRM, Direct and Trade Marketing, E-Communication, Tradeshow Marketing, PR, etc. -. BtoB, BtoC and BtoBtoC.

Conduct a Big Data project consisting in gathering and organising PRM and CRM data into a unique customer view, defining the promotional mechanics and the PMS functional settings and crunching these data into valuable customer clusters.
Client Care Director
Reed Midem
September 2010 - March 2011 (6 months)
Director of the Relational Marketing Consulting Dpt
Accentiv' Kadeos (part of Accor group)
January 2008 - June 2010 (2 years 5 months)
Consulting agency specialised in building up BtoB motivation programs and BtoC loyalty programs for the distribution sector. Main budgets : Renault, Alcatel, L'Oreal, Accor Hospitality, Essilor, Sport 2000, ...
Marketing Director
Parfumerie Douglas
January 2006 - December 2007 (1 year 11 months)
Trade Marketing and CRM Consultant
Free lance
January 2005 - December 2005 (11 months)
Missions for Faconnable ; Virojanglor ; Axe Logisstique ; Serap ; Capital Advisors
Relational Marketing Director
February 2003 - June 2004 (1 year 4 months)
. Set the strategic direction for Sephora Loyalty Card Program, a new innovative CRM program aiming at customer knowledge and anti-churn policy.
.Successfully launched the Loyalty Program over the whole territory (183 shops
. Launched affinity marketing campaigns that reached 5 million targeted consumers nationwide with proven return of investment.
. Pioneered the first customer segmentation and set up and broadcasted dashboards.
. Developed Business with manufacturers. Positioned the offer and set up contract and price policy.
. Launched the first editorial website in four languages and a national consumer magazine (450K copies).
International Direct Marketing Director
Vivendi Universal Games Intl
May 2001 - May 2003 (2 years)
. Harmonization of the multi-channel and non-media editorial politics.
. Development and setting-up of direct-to-consumer multi-channel strategies and Loyalty and Retention politics.
. Building bridges between ad and product marketing strategies and direct marketing’s.
. Support to the European and Asiatic marketing teams on the Relational Marketing field.
. Initiated European BtoBtoC partnerships.
. Setting up of a Web Service to produce multilingual product mini-sites (c. 200 per year), online games, e-mailings, acquisition and retention online programs.
. Specification of the European Database Enrichment Policy.
Direct and Operational Marketing Director - France
Vivendi Universal Games
May 1998 - April 2001 (2 years 11 months)
. Set the strategic direction for direct sales and direct communication activities on the French market.
. Set up multi-channel communication process.
. Set new standard for Operational Marketing quality and effectiveness.
. Conducted operational campaigns for all marketing teams and ensured coordination btw other departments (logistics, publishing, production, call centre and finance).
. Identified market segment investments (prospects, retention and loyalty) and made them profitable.
. Initiated co-marketing business activities (instant winner prize, contest, …)
. Achieved a 7% market share within a single year and exceeded targeted turnover by +45%.
. Produced a sales and statistics SQL database and diffused regular dashboards.
Localization Director
Vivendi Universal Games
June 1996 - April 1998 (1 year 10 months)
Launched the Localisation Division whose mission was to yearly translate and adapt c. 80 game sku’s in 6 languages : French, UK English, US English, German, Italian and Spanish.


Certificate - CESA Executive Education - Business Unit Management

2002 - 2003 (1 year)

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