Ana Chreih
Account Director at Publicis Romania
Bucharest, Romania
TitleGreen Endorsement
Agency
Campaign Green Endorsement
Advertiser Green Endorsement
Brand Green Endorsement
Date of First Broadcast/Publication 2016 / 4
Business Sector Charities, Foundations, Volunteers
Philosophy Romania’s forests are disappearing and we’re missing the volunteers to plant them back, because younger people are more interested in their future and getting the right job. So, we created Green Endorsement, the certificate that makes volunteering count when applying for a job. To get the certificate, young people would have to volunteer.We got 30 of the largest and most desirable employers in Romania to recognize the certificate. Then, we launched Green Endorsement on the biggest professional networks and job portals in the country to attract youngsters and new companies.
The Case study titled Green Endorsement was done by Publicis Bucharest advertising agency for Green Endorsement in Romania. It was released in Apr 2016.
Media Type Case Study
Length
Art Director
Executive Creative Director
Creative Director
Account Director
Copywriter
Production Company

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