Title | Single Socks |
Agency | DDB Latvia |
Campaign | Single Socks |
Advertiser | Samsung |
Brand | Samsung AddWash |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Mobile Telephones & tablets |
Philosophy | AddWash is the world's first washing machine that allows adding items to the wash without stopping it. The era of missing socks is over, great! But what happens to all the single socks we already have? That's where our AddWash campaign comes in – offering the world's first dating site for single socks. Profiles, pictures, matches, all the works – but with socks instead of people. And to make people happy in real life – AddWashes to win in each of the Baltic countries. |
Media Type | Case Study |
Length | |
Art Director | Krišjānis Šteins |
Executive Creative Director | Andris Rubīns |
Account Director | Madara Ramane |
Copywriter | Oskars Kupcāns |