Krišjānis Šteins
Art Director at TBWA\Latvia
Riga, Latvia
TitleSingle Socks
Agency
Campaign Single Socks
Advertiser Samsung
Brand Samsung AddWash
Date of First Broadcast/Publication 2016 / 4
Business Sector Mobile Telephones & tablets
Philosophy AddWash is the world's first washing machine that allows adding items to the wash without stopping it. The era of missing socks is over, great! But what happens to all the single socks we already have? That's where our AddWash campaign comes in – offering the world's first dating site for single socks. Profiles, pictures, matches, all the works – but with socks instead of people. And to make people happy in real life – AddWashes to win in each of the Baltic countries.
Media Type Case Study
Length
Art Director
Executive Creative Director
Account Director
Copywriter

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