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I have the experience and tools to help brands of all sizes easily find their true center, so they can create and manage more authentic, intuitive and relevant content (and, it's all content).
Throughout my career, I've been fortunate to help a diverse group of brands find their center, to help expand current offerings and identify, position and launch new products:
Campbell's (V8 Soup, V8 Fusion, V8 Splash, and a Pace Salsa sub-line), Procter & Gamble (Febreze, Crisco cooking sprays and seasoned oils, Olean); Mattel (new items for: Hot Wheels, Tyco, Barbie, etc); Dole (frozen products); Hitachi (TVs, baby monitors, wireless speaker systems); Burger King (new fries and specialty sandwiches) and Playboy (sexual wellness supplements). I also led the effort to reposition Pedigree Dog food for Mars ("Dog's Rule" effort), including a new product assortment.
Currently, I help Hitachi, Monster Cable, Playboy, Dole and Segway identify, position and socialize new and existing products.
Previously, I served as Senior Vice President, Director of Client Services and Brand Stewardship for Y&R New York, where I led a department of over 100 people,
I served as SVP, Global Account Management Director at TBWA\Chiat\Day, overseeing the creation of Pedigree Dog Food's "Dogs Rule" campaign (with Lee Clow). Prior to that, I worked in Y&R's west coast office leading the Mattel Toys and Sony Electronics accounts.
I love marketing and communications.
Specialties: Social Media, Social Media Strategy, Celebrity Social Media, Social Media Coaching, Community Strategy and Training, Facebook, Google AdWords, Amazon, Brand Socialization, You Tube, Pinterest, Klout, Stumble Upon, Shazam, Branding, Cross Platform Campaigns, Optimizing Client-Agency Relationships, Building Passionate Cultures, Injecting Creativity in New Product Development, Brand Character Development, Direct Response Efforts