Hortense Soulier

Hortense Soulier

Earned Media Strategist at Mindgruve
San Diego, United States

Positions

Earned Media Strategist
San Diego, United States
January 2016 - Present (1 year 7 months)
Driving strategy for and overall management of earned media campaigns and platforms to meet client goals and objectives including SEO, content, organic social media, email marketing and PR.
Founder
ZoomHead
April 2015 - Present (2 years 4 months)
ZoomHead LLC is an independent consultancy providing digital marketing services to local and national brands and businesses. Focusing on Search Engine Optimization, Content Marketing, Social Media & Paid Search.

I provide independent consulting services in the SEO, content marketing, social media and analytics fields for a variety of clients ranging from small local business to large national enterprises. I also work with agencies that are looking for support capabilities to expand campaigns and client services.
Senior Search Specialist
San Diego, United States
January 2015 - December 2015 (11 months)
- Develop and implement advanced SEO strategies including:
- Keyword research
- Competitive analysis
- Technical optimization
- On-page site and semantic content optimization
- Content strategy development including editorial calendar, copywriting/editing and overseeing implementation
- Local search optimization both on-site and off-site
- Earned media strategy for link/citation acquisition
- Social media integration including social calendar development, copywriting and community management
- Client research & scope of work proposals

- Paid search campaign development and management including:
- Keyword research (integrated with SEO keyword research)
- Building PPC campaigns
- Daily management and performance optimization

- Analytics:
- Analytics tracking implementation (Google Analytics, Google Tag Manager)
- Site and campaigns performance reporting
- Performance analysis and optimization recommendations

Provide support for:
- Email marketing: database management, email configuration and QA
- Integrated marketing strategy development

Key Industries: Healthcare, Travel and Tourism, Life Sciences, Banking, Law, Fitness, Consumer Products, Marketing
SEO/Inbound Marketing Specialist
San Diego, United States
October 2013 - December 2014 (1 year 2 months)
Responsible for the development and deployment of client search optimization campaigns in support of online marketing efforts including:
- Keyword research and
- Competitive analysis
- Technical optimization
- On-page site and semantic content optimization
- Content strategy development including editorial calendar, copywriting/editing and overseeing implementation
- Local search optimization both on-site and off-site
- Earned media strategy to acquire quality links and mentions
- Social media integration including social calendar development, copywriting and community management
- Client research & scope of work proposals
- Paid search support
- Analytics and reporting
Project Manager
GotLeads, DF Interactive
November 2012 - June 2013 (7 months)
• Lead generation: WordPress website development, SEO, SEM with management of Pay-Per-Click (PPC) campaigns on Google Adwords and Bing, Analytics tracking
• Assisting in client accounts & lead management
• Affiliate marketing: built affiliate marketing website (development with Wordpress, blogging, SEO, link building)
Marketing & Web Development Manager
Latin America For Less
July 2011 - August 2012 (1 year 1 month)
• Managing the development and copywriting team
• Website maintenance & Online Marketing: content recommendations and creation, site maintenance and redesign management and search engine optimization (SEO) strategy development in order to increase visitors’ conversion rate and percentage of returning customers
• Web content writer (for the company’s websites, blog, and other sites)

Education

Master's degree International Relations and Affairs - European Affairs

Sciences Po Lyon
2006 - 2010 (4 years)

Foreign Exchange Program - International Relations and Affairs

University of Virginia, VA 22903
2007 - 2008 (1 year)

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