Holly Pavlika

Holly Pavlika

SVP, Marketing & Content at Collective Bias
New York, United States

Summary

I started my career in sales promotion and from there I jumped to direct marketing then digital and now social media/influencer marketing. I’ve been the Chief Creative Officer, Executive Creative Director, Founder, Partner, Managing Director, Network Manager and a myriad of other titles over the years for those who care about titles. I’ve been at small shops and big agencies and even had my name on the door of not one, but three companies, which not many women can say. But I love the pace and energy of entrepreneurial companies best.

As Collective Bias’ SVP of Marketing & Content, I oversee all our marketing, creative team, PR efforts and content creation.

Prior to Collective Bias, I was the Executive Creative Director and at one point Managing Director at Big Fuel, a pure play social media agency. While there I founded a marketing blog called MOMentumNation that centered on teaching brands how to create marketing that resonated with moms by leveraging social media. The blog led to discovering a passion for social good and getting involved with the United Nations Shot@Life, 10X10 Educate Girls, Every Mother Counts and Global Poverty Project.

Although I began as an art director over time I’ve become a writer having written several white papers and contributed to publications like Media Post Engaged Moms & CPG, Mashable and CMO, to name a few. Along the way, I’ve been honored with a few awards including a lifetime achievement award for creativity–the Wunderman Award and the DMA Silver Apple Award for the contributions to the industry. I’ve had Effies, Addys and more on my mantel, but threw them away. Crazy, eh? My favorite win was for sweeping a Klout March Madness contest to be selected the most influential agency voice after tweeting for eight days straight. That is too much tweeting for anyone!

Positions

SVP, Marketing & Content
Collective Bias
March 2013 - Present (4 years 5 months)
Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000.” Founded in 2009, the company has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville. Collective Bias is an Inmar, Inc. company.

Social Fabric® is Collective Bias' hand-selected community of over 8,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 250 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.
Founder
MOMentumNation
2009 - Present (8 years 7 months)
MOMentum Nation is an authority on what inspires and motivates today’s ever-evolving social media connected mom.
Managing Director, Executive Creative Director
New York, United States
February 2009 - 2012 (2 years 11 months)
MOMentum is the branded division of BIg Fuel that focuses on marketing to women and moms.
EVP, Chief Creative Officer
G2 Direct & Digital
January 2001 - December 2008 (7 years 11 months)
Chief Creative Officer
G2 Digital & Direct (formerly Grey Direct)
2001 - 2008 (7 years)

Creative Director
Margeotes
2000 - 2002 (2 years)
EVP, Executive Creative Director
Lowe Fox Pavlika
1998 - 2001 (3 years)
EVP, President & Executive Creative Director
Pavlika Chinnici Direct
January 1998 - January 2001 (3 years)
EVP, Executive Creative Director
Fox Pavlika & Partners
1998 - 2000 (2 years)
Art Director
Sukon Group
1978 - 1989 (11 years)

Education

Bachelor of Arts Fine/Studio Arts, General

Queens University of Charlotte
1973 - 1977 (4 years)
Fine art major. Captain of college volleyball team.

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