Title | Soundbook App |
Brief | How can a book for children be enhanced? Soundbook App does it by adding the appropriate sound effects as you read aloud to your little ones. Voice recognition software means that the sounds arrive at exactly the right time in the story, creating a new dimension of reading pleasure. |
Agency | Jung von Matt/Limmat Werbeagentur AG |
Campaign | Sound Book |
Advertiser | NordSüd |
Brand | NordSüd |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Newspapers, Magazines, Books |
Story | The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure. |
Media Type | Applications |
Length | |
Copywriter | Alain Eicher |
Art Director | Lukas Frischknecht |
Art Director | Ben Staudemann |
Art Director | Cansu Sezer |
Art Director | Manuela Tappe |
Consulting | Marco Dettling |
Consulting | Marie Vuilleumier |
DTP | Amina Elmalawany |
Creative Director | Hanja Baruschke |
Executive Digital Director | René Schwarz |
Chief Creative Officer | Dennis Lück |