Post Production at Skunk US

Gunderson Health System - "Biking: 30"

Preston Spire

Preston Spire Minneapolis, United States

4357

Brand: Gunderson Health System
Country: United States

Advertiser: Gunderson Health System

Title	Biking: 30
Agency	Preston Spire
Campaign	Love + Medicine
Advertiser	Gunderson Health System
Brand	Gunderson Health System
Date of First Broadcast/Publication	2018 / 3
Business Sector	Hospitals, Healthcare facilities & Medical Services
Philosophy	kaboom and director michele atkins reunite with agency Preston Kelly on a new Love + Medicine campaign for Gundersen Health System. This year’s campaign, the fourth collaboration between Kaboom, director atkins and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence. At the heart of each narrative featuring a diverse series of challenges and how the simple adoption of exercise, meditation, and healthful eating can have a big impact. atkin’s directorial approach, observational and naturalistic, imbues each spot with a sense of welcoming and warmth. This year’s campaign also includes companion pieces, 15 spots that offer additional vantage points on health: a cyclist’s eye view, the Zen of meditation, and a smoothie recipe brought to life with stop motion.
Media Type	Digital
Length	32 seconds
Chief Business Development	Pamela Mass
Marketing Officer	Pamela Mass
Marketing Information Specialist	Julie Besl
Creative Services Manager	Kendra Maggert
EVP	Chris Preston
Creative Director	Chris Preston
Producer	Anne Swarts
ACD Art Director	Melissa Tresidder
ACD	Terry Thomas
Copywriter	Terry Thomas
Associate Account Director	Ron Hall
Production Company	Kaboom
EP	Lauren Schwartz
Director	Michele Atkins
DP	Michele Atkins
HOP	Steven Sills
Post	Drive Thru
EP	Beth Wilson
Editor	Mike Uzendoski