| Title | Hidrofugal Männerfrische |
| Agency | +KNAUSS idea agency |
| Campaign | NO SWEAT |
| Advertiser | +KNAUSS |
| Brand | HIDROFUGAL |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | Männerfrische |
| Problem | Enter the very competitive male deodorant market with a high efficiency deodorant product that is especially designed for male needs. |
| Result | Make sweat irrelevant for men, no matter how tough the situation. Positioning the „Männerfrische“ deodorant as the most professional tool for men. |
| Media Type | Television |
| Length | |
| More Information | http://plusknauss.com/works/18-maenner-frische |
| Creative Director | Thies Schuster |
| Creative Director | Jan Knauss |
| Brand Management | Maria Lukoyanova |
| Strategy Director | Matthias Eylers |
| Art Director | Johannes Guldner |
| Copywriter | Rike Sieler |
| Account Management | Marit Müller |
| TV Producer | Christian Schütz |
| Brand Manager | Hauke Voss |
| Executive Producer | Michael Duttenhöfer |
| Executive Producer | Volker Steinmetz |
| Production Assistant | Elias Gorre |
| Director | Class Ortmann |
| DOP | Antonio Palladino |