Anthony Romano

Anthony Romano

New York CEO at BBH New York
New York, United States

About me

<p>Anthony is a seasoned, integrated marketing executive with over two decades of experience driving award-winning work and results for some of the world’s most iconic brands like Porsche, Harley-Davidson, General Mills, Citibank, Polo Ralph Lauren, Gap, Samsung, Coke, JP Morgan Chase, Nestlé, Hershey’s, MasterCard, Converse, Loews Hotels, TD Bank, Braun and Verizon.</p>
<p>Anthony has a proven track record in building, leading and growing cross-functional teams, providing strategic leadership, P&L management and operational oversight at integrated global advertising agencies, client-side digital and CRM practices, specialty digital agencies and direct and loyalty marketing consultancies.<span> </span></p>


SVP, Head of Client Services, US
New York, United States
November 2015 - June 2017 (1 year 7 months)
SVP, Group Managing Director
New York, United States
August 2014 - June 2017 (2 years 10 months)
Global Head of Agency Development
April 2013 - August 2014 (1 year 4 months)
Led strategic engagement between AOL and its largest global network partner, Publicis Groupe.
EVP, Worldwide Group Account Director
Paris, France
2010 - 2013 (3 years)
Led a portfolio of integrated accounts and served as digital lead for Saatchi & Saatchi, Publicis Modem and Publicis OneTeam. Clients: General Mills, Chase Sapphire, Citibank. Stewarded the mobile marketing agenda for Publicis Modem. Served on Publicis Partnership/GMI Saatchi Leadership Team and Publicis Worldwide / Modem Executive Leadership Team.
VP, Managing Director, Interactive & Emerging Media
Ralph Lauren
2008 - 2010 (2 years)
Head of global digital innovation team that supported all Polo Ralph Lauren brands globally. Oversaw strategy, execution and operations across digital media, marketing, UX, mobile, social, visual design, content, tech development, project management and analytics.

Won Mobile Marketer of the Year and served as Honorary Board Member on the Mobile Marketing Association North American Board of Directors, 2009-2010.
Early Experience
Ogilvy, Gap Inc, Arnold, Carmichael Lynch, BMG/Columbia House
1992 - 2008 (16 years)
Prior to Polo Ralph Lauren, Anthony had a mix of agency and client-side experience, where he ran practices in digital, mobile, direct and brand advertising. He held senior agency management positions including 5 years at Carmichael Lynch, leading Interactive and Relationship Marketing efforts, and stints at Ogilvy, CMG and Arnold NY, where he ran the shop's digital practice. During this time, Anthony's leadership in the agency world spanned an impressive roster of iconic brands such as Porsche, Harley-Davidson, Hershey’s, Nestlé, Six Flags, GSK and Volvo. And he's been associated with work that includes a list of Webby, Effie, ECHO, ARC, FWA, RACIE and One Show awards. On the client side, Anthony led Digital and CRM efforts for an experimental new women's brand for Gap Inc, called Forth & Towne, and he spent 5 years at BMG/Columbia House leading loyalty marketing efforts.


MBA Marketing

1999 - 2001 (2 years)
Courses toward Evening Executive MBA.

BS Marketing

1988 - 1992 (4 years)
Activities and Societies: Member of NYU Varsity Basketball team (University Honors Scholar Award), Intercollegiate Athletics Advisory Committee Honors Award, Active member of the Direct Marketing Educational Foundation, Participant in DMEF Internship Program: Columbia House Video Club Member Acquisition Intern.

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