Steve Kroodsma
Chicago, United States
TitleLost Purse
Agency
Campaign The Allstate Foundation
Advertiser Allstate Foundation
Brand Allstate Foundation
Date of First Broadcast/Publication 2017 / 6
Business Sector Banking, Finance, Law & Insurance
Story Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.
 
The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”
Media Type Web Film
Length
Editing Company
Executive Creative Director
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Head of Production
Group Executive Producer
Producer
Music Producer
Account Director
Communications Director
Strategy Director
Account Supervisor
Production Company
Executive Producer
Director
Director of Photography (DOP)
Line Producer
Editor
Assistant Editor
Post Production
VFX & Color Filmworkers
Colorist
Special Effects / VFX
Post Production
Recording Studio
Recording Studio Executive Producer
Sound Engineer
Music
Music Composer
Account Executive

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started