Igor Bondarenko
Sound Designer at Postmen
Ukraine
Title#Date_With_Art
Campaign #Date_With_Art
Advertiser Ukrainian Cultural Foundation
Brand Ukrainian Cultural Foundation
PostedJuly 2020
Business Sector Culture, Leisure & Sport
Story How to make youngsters interested in Ukrainian art?Ukrainian Government invests millions of euro in culture yearly. To develop the art market Ukrainian Cultural Foundation started in 2019 a campaign aiming to enlarge the audience. The campaign targeted youngsters who consume mainly media arts and hardly notice anything out of their social network accounts. How to get them out of smartphones into art? Tough call. Unless Art makes the first step to meet, using social platforms and messengers and building relations with youth in a way they do.The campaign started as light flirting in social media supported with TV and outdoor ads. Engaged in #artdating content and activities new passionates were tempted to connect to Art Tinder - AI-driven chatbot, transforming art adorers into artdating addicts. Art became not just cool but hooked up with young Ukrainians on their territory - social media.
Media Type Digital
Length
Creative Chairman
Copywriter
Art Director
Account Manager
Production
Production Company Producer
Director
Director of Photography (DOP)
Sound Designer
CONTENT MANAGER

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