20+ years of combined Digital Marketing Professional with a passion for marketing strategy, digital tech, and developing innovative digital products. I have been developing concepts, pitching, negotiating, and executing with exceptional impact on the clients' businesses as well as leading, mentoring and training teams along the way. I am equal parts strategist and ad-tech guru.
If accurate data interpretation and a seasoned marketers instinct are important to you, we should talk.
Google "programmatic guru"
Onmicom(DP), Lycos, Liquid Advertising, Kovel/Fuller, Entravision, Revana Digital, Broadspring and J Carter Marketing.
Entertainment: HBO-NOW, Activision/Blizzard and World Wrestling Entertainment
Financial: VISA, Greenlight Financial, and CashCall Mortgage
Health: Wellpoint(BlueCross/BlueShield), Nutrisystem and LA Care
B to B: Rackspace, eFax and Tibco,
Auto: Yokohama Tires, AAA, KIA, and Mercury Insurance
CPG: Foster Farms, Gruppo Campari USA
If you are simply creating beautiful messaging and aesthetically pleasing marketing materials and not tracking everything you do, you will find yourself not knowing what 50% of your advertising is doing. Good advertising is promoting a product that you believe in because of how good it really is and constantly learning from consumers how to make it better. I think digital media is the best soil for this philosophy. This is why I love being a Digital Marketing Professional.