John Lockmer

John Lockmer

Director, Programmatic and Ad Operations at DuMont Project
Greater Los Angeles Area, United States

Summary

20+ years of combined Digital Marketing Professional with a passion for marketing strategy, digital tech, and developing innovative digital products. I have been developing concepts, pitching, negotiating, and executing with exceptional impact on the clients' businesses as well as leading, mentoring and training teams along the way. I am equal parts strategist and ad-tech guru.
If accurate data interpretation and a seasoned marketers instinct are important to you, we should talk.

Google "programmatic guru"

Background
Onmicom(DP), Lycos, Liquid Advertising, Kovel/Fuller, Entravision, Revana Digital, Broadspring and J Carter Marketing.

Key Clients
Entertainment: HBO-NOW, Activision/Blizzard and World Wrestling Entertainment
Financial: VISA, Greenlight Financial, and CashCall Mortgage
Health: Wellpoint(BlueCross/BlueShield), Nutrisystem and LA Care
B to B: Rackspace, eFax and Tibco,
Auto: Yokohama Tires, AAA, KIA, and Mercury Insurance
CPG: Foster Farms, Gruppo Campari USA

If you are simply creating beautiful messaging and aesthetically pleasing marketing materials and not tracking everything you do, you will find yourself not knowing what 50% of your advertising is doing. Good advertising is promoting a product that you believe in because of how good it really is and constantly learning from consumers how to make it better. I think digital media is the best soil for this philosophy. This is why I love being a Digital Marketing Professional.

Positions

Director, Programmatic and Ad Operations
Dumont Project
December 2016 - Present (8 months)
The DuMont Project is a world-class direct marketing digital media consultancy, pioneering the latest in digital media, web analytics, and integrated media-marketing analytics. We work with exciting fortune 500 and 1000 clients that push the limits of digital marketing. This is a fun and motivated team of professionals that together make a difference in how our clients do direct marketing-digital marketing to reach business objectives.

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