Brent Baer

Brent Baer

VP Business Development at Buntin Out-of-Home Media
Washington D.C. Metro Area, United States

Summary

Experienced Vice President Of Business Development with a demonstrated history of working in the marketing, advertising and software industry. Skilled in Sales, Media Buying, Market Research, Management, Social Media, Inbound Marketing, Media Sales and cloud based software demonstrative sales and presentations. Master sales professional with a Bachelor of Science in Busines Administration from Central Michigan University.

Positions

VP Business Development
Buntin Out-of-Home Media
November 2016 - Present (11 months)
General Manager, Northern Virginia and National Sales
Signal Outdoor Advertising
December 2015 - October 2016 (10 months)
Providing OOH solutions major markets LA, NYC, Chicago, MSP, DAL, Portland, DC. National Sales Rep to the OOH Stars
Northern Virginia General Manager
Worldwide Sales Manager
Intermap Technologies
October 2012 - December 2015 (3 years 2 months)
OOH Software as a Service sales. It is the future in Outdoor. AdPro .
AdPro is product of Intermap Technologies. AdPro is exclusive proprietary reliable software for evaluating, buying and selling OOH advertising. We are data driven services and mapping solutions Points Of Interest, Traffic speed and congestion data(from INRIX) for exposure measurement, partnered with TAB as a third party provider of TAB audited data and elevation data for dwell time, visibility and accurate exposure to create an easy-to-use web based sales application.
Our data includes visibility/obstruction measures, dwell/exposure time, traffic speed and congestion among other features available to OOH owners and media buyers. Our goal, provide an Industry platform for effective planning, transparent buying and dynamic sales and management of OOH campaigns and inventory.
Principle/Owner
baerboards llc
January 2000 - December 2013 (13 years 11 months)
baerboards, was founded in January 2001.
Built an Out-Of-Home plant through acquisition and development providing OOH coverage in exclusive area targeting upscale market.
Sales
Leasing
Permitting
Installation
Sold interest in 2013.
National Account Manager
Olympus Media LLC
June 2011 - July 2012 (1 year 1 month)
Representing Olympus Media on National scale throughout the US. Selling static and streetside digital bulletins traveling to and calling on major Agencies throughout the US.
New Business Development
Billups Worldwide
June 2010 - July 2011 (1 year 1 month)
New Business Development
New York, United States
September 2004 - December 2009 (5 years 3 months)
•Developed the Posterscope brand and increased revenues. Performed Chief Client Officer duties in account management •Strategic Consulting, developing media plans •Generated new development deals bringing the following new business to Posterscope; Carmichael Lynch, Subaru, Harley Davidson, Tractor Supply, Cargill, Olson Agency, Fifth Third Bank, Chinet, Allen Edmond, Mars Advertising, Little Caesars Pizza, Kruskopf Coontz, 3M, CDC, Home Depot.
Regional Manager
Starlite Media
2001 - 2004 (3 years)
Secured permissions from tough DC metro zoning municipalities. Leased locations and managed relationships with REITS. Built 300 faces in DC metro. Sold 'firsts' for Starlite- Coke (remember the Dasani photo Coke displayed at the TAB convention in 2006), Kraft , AE, Miller Beer, Jet Blue, DC Lottery, VA Lottery.
General Manager and Limited Partner
Martin Media
May 1990 - September 2000 (10 years 4 months)
Opened offices and built market in KC (staff of 7) in 1990 to '95 and Washington DC (staff of 13) in 1995 to 2000 for 'Country Tom' Martin. Licensed OOH contractor in KC. Built dozens of units where they said, 'they couldn't be built' in both markets. Acquired, negotiated purchase and managed due diligence of 4 competitive OOH companies: Dowling Outdoor (Fredricksburg), Stanford & Inge Outdoor (Roanoke), Jackson Outdoor(Charlottesville), Showalter Signs(Luray) addding to the Martin Media DC / Virginia Plant. Grew the business organically and through acquisition. Delivered earnings before interest, taxes, depreciation, and amortization, we don't discuss. Complete top and bottom line responsibility. Limited partner with my own funds in the game.
Senior Account executive
Gannett Outdoor
May 1986 - May 1990 (4 years)
Sold KC OOH space. Local sales.
VP / GM / Equity ownership
Adams Outdoor Advertising
January 1983 - May 1986 (3 years 4 months)
Opened and managed the offices in Kalamazoo and Peoria for Adams when Steve Adams initially purchased the two markets. Managed Kalamazoo,staff of 25 and increased occupancy from 60% to 85% at rate card. Complete restructure of Peoria staff and market while doubling sales and delivering operating margins. Full P&L responsibility. Earned equity ownership each year exceeding revenue goals.
Sales
Gannett Outdoor
January 1979 - January 1983 (4 years)
My first taste of OOH. Started in Grand Rapids, a real diamond OOH plant in a wonderful market with strong leadership and staff. Went on to Chicago National Sales pre Gannett USA OOH Network.

Education

Bachelor Business Administration

University of Michigan

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