Jeremy Feldman

Jeremy Feldman

Creative Director at Atmosphere Proximity
New York, United States

Summary

Copywriter
Creative Director
Brand, Digital & Direct Response Advertising Specialist
Strategist
Digital Ecosystem Bricklayer
Word-ologist
Magician

More than 15 years of digital, direct response, retail and branding experience at leading international advertising agencies, creating winning campaigns for mega brands, such as AT&T, Dell and Time Warner Cable.

• Achieved all time best response rates for BellSouth’s Large Business CRM program and consumer DSL multichannel acquisition campaign.

• Drove 50% increase in AT&T Wireless’s voice-activated information service through national radio campaign.

• Boosted RCN/StarPower’s dial-up Internet subscriptions by 142% with a winning retail DRTV commercial.

• Rebranded Nestle Waters home delivery service, Sun Chemical and Time Warner Cable Business Class.

Contact me today to discover the many fresh creative solutions I have up my sleeve.

Specialties:

• Advertising Industry Experience: Beauty & fashion, cable TV, consumer goods & services, financial services, manufacturing, technology, telecommunications and travel & leisure

• Media Experience: DRTV, print, radio, direct mail, email, landing pages, Web banners, microsites and corporate Web sites

• Disciplines: digital, B2B, B2C, CRM, direct response, retail, branding and digital ecosystem development

• Activation marketing specialist

• Branded content expert

• Team leader who inspires best-in-class work from staff

Positions

Creative Director
New York, United States
July 2010 - Present (7 years 1 month)
Specialize in developing digital ecosystems designed to reach customers at multiple touch points and interconnect for maximum engagement and visibility. Creative lead on a variety of national digital advertising accounts. Industry sectors include education, financial services, consumer technology, international shipping, travel and leisure and medical devices. Projects include copywriting and art directing corporate Websites, viral videos, Web banners and landing pages, social media campaigns, B2C and B2B digital acquisition advertising campaigns and B2C and B2B digital CRM, online patient advocacy and support programs, sales enablement programs and iPad app sales tools.
Freelance Creative Director/Copywriter
Self, New York
April 2010 - April 2011 (1 year)
Interpreted marketing strategies in order to develop creative advertising solutions in a wide range of media, including broadcast, digital, direct mail and print.

Clients included:
Atmosphere BBDO
Rauxa Direct
Rosetta
Associate Creative Director/Copywriter
G2 direct & digital, New York
May 2005 - April 2010 (4 years 11 months)
Interpreted marketing strategies in order to develop winning creative advertising solutions.
* Led three art director/copywriter teams developing digital advertising, direct response / activation marketing and branding including traditional direct mail, dimensional mail, Web banners, landing pages, microsites, Corporate Websites, emails, radio and print
* Clients included AT&T, BellSouth, CheapTickets.com, Nestlé Waters, Sun Chemical, Time Warner Cable Business Class, Starlight Children's Foundation and Waste Management.
* Successfully rebranded Nestlé Waters, Sun Chemical and Time Warner Cable Business Class
* Won awards
* Achieved all time best results for BellSouth's large business CRM program and their consumer DSL online banner campaign
* Established profitable relationships with clients
* Made successful C-Suite-level presentations to clients
* Contributed strategic and creative advertising concepts to new business pitches
Freelance Creative Director/Copywriter
Self, New York
September 2003 - May 2005 (1 year 8 months)
Created winning creative concepts for advertising agencies in the New York metropolitan area by developing digital advertising, broadcast advertising, direct marketing and print advertising.

Clients included:
Alchemy: Reminyl ER (Alzheimer’s pharmaceutical)
dotglu (Kirshenbaum Bond & Partners): Beech-Nut.com,
Citi AAdvantage Card, Chela Education Financing, NetJets,
PBS.org, Verizon SuperPages, new business
Grey Direct: Liberty Mutual, Xerox
McCann Relationship Marketing (McCann Errickson): Avaya, GM, Microsoft
Thompson Connect (J Walter Thompson): Merrill Lynch
Tracy Locke: AOL
Creative Supervisor/Copywriter
New York, United States
September 2001 - September 2003 (2 years)
Reported to general advertising department Group Creative Director. Served as key creative executive on the $500+ million AT&T Wireless rebranding retail effort.

Successfully rolled out “mLife” campaign in national retail—and local promotional—print and radio advertising. Surpassed client’s customer acquisition goals by 9% in first year.

Drove the development of new retail advertising concepts in a fast-paced environment. Managed three copywriter/art director teams. Grew department’s scope of work to include B-to-B advertising.

* Led $100K radio advertising rebranding effort that increased brand recognition by over 50%

* Developed national radio campaign that increased use of a voice activated information service by over 50%

* Implemented streamlined creative process leading to the production of over 30 radio commercials and 3,000 newspaper ad mechanicals in a 12 month period
Senior Copywriter
Lowe Lintas, New York
June 1996 - July 2001 (5 years 1 month)
Reported to Executive Creative Director. Responsible for writing copy for the direct response division of this international advertising agency. Rose to become lead writer on The Berger Funds, a mutual fund investment company. Led creative efforts to build revenue and market share for agency’s clients through customer acquisition and retention projects.

* Raised over $8 million through a targeted direct mail campaign,
allowing The Berger Funds to launch a new balanced-style mutual fund

* Surpassed Dell’s annual consumer sales projections by 15% through the use of compelling, real life print advertisements

* Increased StarPower’s Internet subscriptions by 142% in one week by developing a retail DRTV commercial that no-one forgot

Clients: Ameritech, Avon, The Berger Funds, Cadillac, Cunard, Dell, JFax, Lamisil (Novartis), Manhattan East Suite Hotels, Media One, MONY, Ortho Pharmaceuticals, RCN, Sun Microsystems, Sotheby’s Real Estate, Western Union

Education

BA

Columbia University, New York
Majored in Political Science. Editor and writer at the Columbia Daily Spectator, Columbia University's student newspaper. Covered the Student and Government Affairs beats, was the Production Manager and edited the summer edition of the newspaper.

School of Visual Arts, New York
Studied advertising and copywriting.

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