Reported to Executive Creative Director. Responsible for writing copy for the direct response division of this international advertising agency. Rose to become lead writer on The Berger Funds, a mutual fund investment company. Led creative efforts to build revenue and market share for agencys clients through customer acquisition and retention projects.
* Raised over $8 million through a targeted direct mail campaign,
allowing The Berger Funds to launch a new balanced-style mutual fund
* Surpassed Dells annual consumer sales projections by 15% through the use of compelling, real life print advertisements
* Increased StarPowers Internet subscriptions by 142% in one week by developing a retail DRTV commercial that no-one forgot
Clients: Ameritech, Avon, The Berger Funds, Cadillac, Cunard, Dell, JFax, Lamisil (Novartis), Manhattan East Suite Hotels, Media One, MONY, Ortho Pharmaceuticals, RCN, Sun Microsystems, Sothebys Real Estate, Western Union