Brand, Digital & Direct Response Advertising Specialist
Digital Ecosystem Bricklayer
More than 15 years of digital, direct response, retail and branding experience at leading international advertising agencies, creating winning campaigns for mega brands, such as AT&T, Dell and Time Warner Cable.
• Achieved all time best response rates for BellSouth’s Large Business CRM program and consumer DSL multichannel acquisition campaign.
• Drove 50% increase in AT&T Wireless’s voice-activated information service through national radio campaign.
• Boosted RCN/StarPower’s dial-up Internet subscriptions by 142% with a winning retail DRTV commercial.
• Rebranded Nestle Waters home delivery service, Sun Chemical and Time Warner Cable Business Class.
Contact me today to discover the many fresh creative solutions I have up my sleeve.
• Advertising Industry Experience: Beauty & fashion, cable TV, consumer goods & services, financial services, manufacturing, technology, telecommunications and travel & leisure
• Media Experience: DRTV, print, radio, direct mail, email, landing pages, Web banners, microsites and corporate Web sites
• Disciplines: digital, B2B, B2C, CRM, direct response, retail, branding and digital ecosystem development
• Activation marketing specialist
• Branded content expert
• Team leader who inspires best-in-class work from staff