Shatabdi Paul

Shatabdi Paul

Design Thinker • UX Designer • Artist at Tata Consultancy Services
Mumbaï, India

About me

A creative mortal who is intrigued with how human minds perceive art, design, and technology and in a mission to reduce the friction between them. As a Design Thinker and User Experience Designer, my thought process and ideas are to generate designs Applying User-Centered Design that are meaningful, intuitive, user-friendly and that which delights and influences the lives of the users in a favorable manner.

Having worked with Pfizer Pharmaceutical Company on designing mobile apps for end-users of Enterprise and Medical for around 21 months have bagged me some awesome opportunities to attend and experience the intensity of six hackathons that were conducted in fantastic and beautiful cities of Dubai, Makati-Manila, Hong Kong and Beijing - China from October 2015 to January 2016.

Hackathons are events from which you learn a lot about the product on the spot with Subject Matter Experts (SMEs), Legal, Medical Representatives, HealthCare Professionals, Designers, and Developers all sitting together at one table and brainstorming on what features would be available in the app and clearly be stating the objective of the app. The amount of intel gathered together after the discussions help to narrow down on the useful and most important features as feature lists that would be designed and developed as a working prototype which would be demoed on iPhones and other smartphones.

The most exciting and challenging part is the design and development of the app which needs to be done within 48 hours and delivering a working prototype which would be tested by the business first and then by the end-users. As a designer, it is pushing the mental and physical boundaries by completing the entire design including the branding of the app in less than 24 hours so the developer would have sufficient time to integrate all the designs.

My Specialities are:
Design Thinking
Lean UX
Product Design / Innovation
User Experience Design
Interaction Design
User Interface Design


User Experience and Design Thinker
Tata Consultancy Services
February 2011 - March 2016 (5 years 1 month)
Having a strong background in Graphic Design, User Interface Design and as an HFI Certified Usability Analyst, I have applied my skills to designing User Interfaces/ Experiences for mobile applications for more than 5 years. Created wireframes & user interfaces for native and hybrid applications for iOS - iPhone and iPad, Android, and Windows phones and are available on App Store/ Google Play Store/ Windows Store.

My Focus area would be practicing User-Centered Design using Lean UX methodology & apply platform best practices to mobile applications and innovations. Brainstorming and conceptualizing on creative and innovative ideas which would help the user to perform and finish the task with ease by enhancing the user experience of the apps.

Clients: Pfizer Pharmaceutical Company, TCS Digital Enterprise, TCS Internal Enterprise, Marathon/Sports

Pfizer Pharmaceutical Company
The apps are internal which would be available in Pfizer App Store for HCP’s, MR’s & Pfizer Colleagues.

AFME Eliquis
Ecalta Calculator
Enbrel BioSimulator
Gro Assist
HR Performance & Compensation Apps
Know your Pain
Org Chart
Sayana Press
ReserveIT Kiosk

Designed infographics for TCS Internal Pfizer Team - Optimizing RMC & SDLC - Tuned to the speed of Business.

Brainstormed & ideated for an AR App for Viagra Product for Pfizer India.

TCS Vivacious Enterprise Apps
Apps designed are for TCS associates to use as a part of BYOD culture.
Smart Sales
Travel Assist
Colleague Finder

Marathon/ Sports Packaged apps
Apps designed for cricket fans who could keep themselves updated with latest scores & Marathon Runners could train themselves & their fans could keep a track of their favorite runner.
IPL Rajasthan Royals
Standard Chartered Mumbai Marathon
BMW Berlin Marathon
BOA Chicago Marathon
Bangalore World 10K
TCS Amsterdam Marathon
Sr. Graphic Designer
Paulmiger Design Pvt. Ltd
December 2008 - November 2010 (1 year 11 months)
Clients: White Directory Publishers

Designed Artworks, Graphics, and Concepts for:
• Full-page, 2/3, 1/2, 1/3, 1/4, Spread Ads
• T-Shirt
• Standees
• Story Board
• Banners
• Logos
• Image Enhancement

My role and responsibility were to ideate and create Speculative Ads for White Directory Publishers which would be reviewed by the client to get an affirmation and it would proceed to the next step as a Final Ad which would be published in the White Directory. The daily target for creating speculative ads would be 15 ads which I have diligently completed in the specific time allotted.
Graphic Designer & Visualiser
Marissa Consultancy
June 2006 - November 2008 (2 years 5 months)
Clients: Cipla, Unichem, Sunpharma, FDC

Designed Artworks, Graphics, and Concepts for:
• Visual Aids which would provide information about a particular disease and the advantages of the medicines which would be used by the doctors for providing information about it to the patients.
• Wall Calendars and table calendars for general use for the doctors and child patients
• Booklets
• Direct Mailers
• Posters
• Standees
• Logos
• Conceptual illustrations
• Image Enhancement

My role and responsibility were to adhere and understand the Brand Identity and their motto to provide creatives and solutions that would help the doctors and the patients to come together to ease the problem that the patients have while expressing their ailment to the doctors.


Certified Usability Analyst - Usability

2012 (1 year)

Diploma in Commercial Art - Commercial and Advertising Art Grade Second Class

2003 - 2006 (3 years)
Activities and Societies: Illustration • Poster Designing • Packaging • Brochure Designing • Designing Hoarding • Photography • Typography • Calligraphy • Attending Photography Exhibits • Maintaining Advertising Journals • Conceptualizing and designing Ad Campaigns • Field research for Photography and Sketching I had brainstormed, conceptualized two to three ideas and created a rough sketch for presentation to the professor which was a norm for all the projects. The artworks would be examined based on the creative concept, illustration, presentation and the timely submission of the project. The Final Year Project for a cosmetic brand "Maybelline New York" was a brochure design which received nine plus marks out of ten for brilliant creativity. The brochure contained realistic rendering of the product and water effect which gave it a chic yet contemporary look and was packed with an unparalleled experience where the user could choose the colors of nail polish, lipstick or eyeliner by simply taking out the transparent strips with opaque color designs for their nails, lips, and eyes and could place them on their respective body parts to get an idea of how the product would look without spoiling their existing makeup.

Similar Talent

Renaud Futterer
Independent Designer & Visual Artist
Renaud Futterer
Carole Fer
Directrice Artistique & Designer Graphique
Max Dmytriv
UI/UX Designer, 2D Artist
Travelgrove, Inc.
Philippe Halaburda
Artist & creative graphic designer
halaburda studio
Nikola Vuletic
Directeur Artistique et Motion Designer
Not To Scale
Charles A. Warner Warner
UX Designer
Charles Warner Digital, LLC
Lucas Sotelo
La América

Create a free Talent profile and become a member of AdForum

Get Started