Monica Petit
Wardrobe at Dentsu Creative
Amsterdam, Netherlands
TitleVolkswagen Roboboy UK
Agency
Campaign Roboboy
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2017 / 6
Business Sector Automotive
Story The new generation of Volkswagens are filled with innovations smart enough to impress even the youngest, tech-savvy generation. That’s why VW wants to bring these innovations to life - using a RoboSuit that steals the show at a birthday party. The boy in the suit impresses his crush with automatic headlights, prevents accidents using pedestrian recognition, and seamlessly parks himself in between the other kids, seating himself next to the beautiful birthday girl. For all the kids that want to impress with a new generation Volkswagen, there is a free RoboSuit available at the Dutch Volkswagen Dealers. To add an extra dimension to the suit, the car brand launches an app that mimics a few Volkswagen innovations. Kids can measure their speed, play car sounds en control other feautures. “Humanizing innovation the Volkswagen way, was the starting point for this brief”
Media Type Television & Cinema
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Account Management
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Lead model maker
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music clearance
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