Arto Niinisto

Arto Niinisto

Audience Solutions & Programmatic at Experian
London, United Kingdom

About me

Media & Data Monetisation
⁍ Building and maintaining online advertising revenue against established revenue targets
⁍ Revenue maximization from programmatic channels such as Open RTB and Private Marketplaces
⁍ Driving incremental demand for ad inventory by expanding PMP packaging and targeting options
⁍ Identifying new monetisation partnerhips and opportunities, and overseeing technical integrations
⁍ Managing inventory allocation and prioritisation of demand partners
⁍ Designing campaign proposals for trading desks, agencies and brands
⁍ Growing revenue through up-selling and cross-selling

Ad Operations
⁍ Online ad monetisation across all geographies and Inventory types such as display, video, mobile, native, and search
⁍ Creating deals for desktop, tablet, and mobile devices via direct sales, programmatic, and private marketplaces
⁍ Ad quality monitoring and troubleshooting issues originating from programmatic channels
⁍ Management of 1st & 3rd party data for desktop and mobile audience segments
⁍ Mobile ad product portfolio development and SDK integrations
⁍ Evaluating tech vendors, testing and implementing new solutions
⁍ Header Bidder implementations, wrapper tags and partner management
⁍ Auditing demand partners for latency, discrepancies, yield, and ad quality

Ad Tech
⁍ Client-side Web Technologies: JavaScript, jQuery, HTML, CSS
⁍ Ad Exchanges: Google AdX, OpenX, AOL Adtech, Adform, Appnexus
⁍ Bidders: OpenX, Appnexus, AOL, Pulsepoint, Brealtime, Pubmatic, Sovrn
⁍ SSP / PMP: Rubicon Project, PubMatic
⁍ Ad Serving Technologies: AOL AdTech, OpenX, Google DFP Premium & DFP Small Business
⁍ Video Advertising: VAST/VPAID, Flash, HTML5, Brightroll, Yume, Videology, Tremor,, Ooyala
⁍ Native/Content: TripleLift, Outbrain, Sharethrough, Adsense for Search
⁍ Ad verification: The Media Trust, Moat, Integral Ad Science, Double Verify, Meetrics

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