Director of Marketing at Michaelhouse. I fell from one career to the next, stumbling over jobs until I tripped over one which was the steamroller to smoothing out the highway of my passions, flairs, interests and abilities.
My El Dorado is discovering the quiddity of brands, especially high end ones, with the price tag to match. It's deeper than a USP, more obscured by the jungle regrowth of features and benefits. Strategy and words are the compass and machetes we can use to hack our way through to promise of gold hidden in the undergrowth.